On September 8, in Nizhny Novgorod, at the Goradrom site on the embankment of the Grebny Canal, a presentation of the updated visual identity of the Pari Nizhny Novgorod basketball club, whose title sponsor is the betting company PARI.
The event brought together players from the team led by captain Evgeny Baburin, as well as head coach Zoran Lukic and club president Sergei Panov. BC PARI was presented by Alexey Levinsky, Head of PARI Sponsorship.
An updated club logo and new team uniform were introduced at the event. The new logo symbolizes the next step in the partnership between the club and the betting company. It is still the same well-known symbol of the Nizhny Novgorod team, familiar to fans, but now it has an integrated BET inscription, reminiscent of the changed name – “Paris Nizhny Novgorod” and the successful tandem of club and sponsor .
The basis of the pattern for the club’s new gaming symbols was the arrow used in the PARI logo. For Nizhny Novgorod, the arrow is a special symbol. So, in the city they call the confluence of the Oka and the Volga. The color transition from purple to turquoise emphasizes the connection of two rivers at one geographical point – in the homeland of the club.
Also during the event, Pari Nizhny Novgorod presented the newcomers and organized an autograph session for basketball players. Everyone could ask questions to the speakers during a specially organized press conference.
Alexey Levinsky, Head of Sponsorship at PARI:
— Nizhny Novgorod is a strategically important region for us. We are happy to have been able to extend our partnership with the basketball club in this city and raise additional funds. The presentation of the new style is the first in a series of joint events with the club. Throughout the season, other activities await fans, as well as social and charitable projects.
Sergey Panov, BC “Paris Nizhny Novgorod”:
— We have already worked with PARI before moving on to a new stage of cooperation. In sport, a reliable and solid partner must always be close to the club so that the team has the opportunity to develop and remain competitive. I am very happy that we quickly got along with PARI before signing a new contract. We are also grateful to the company for making our style more lively and recognizable. The logo contains symbols that unite basketball, the city and our partner. I hope the changes will have a positive impact on the team’s results during the season. We wish you good luck!
Zoran Lukic, head coach of BC “Paris Nizhny Novgorod”:
— Nizhny Novgorod is a special city for me. Here, my team and I have achieved outstanding results. I think the new stage in the life of the club will help us take a step forward. Nizhny Novgorod is like my hometown. I absolutely don’t want to change anything and I can calmly end my career here. Regarding the sporting plans for the season, I think the players and the fans want to win the championship. We have set ourselves the task of at least making the playoffs and trying to get past the quarter-finals. I don’t mind if we return to CSKA, because our team should be able to play with any opponent this season.
At the end of July, the Nizhny Novgorod basketball club and PARI extended the cooperation agreement. Under the terms of the agreement, the betting company became the club’s title sponsor, while the team enters the new season under the name “Pari Nizhny Novgorod” (“Bet NN”). The new VTB United League season kicks off on October 2.
In addition to the basketball club, PARI also supports other sports teams in Nizhny Novgorod. The company acts as a strategic sponsor of the “Pari NN” football club and is the official partner of “Torpedo” hockey.
Source : MatchTV
I’m Todderic Kirkman, a journalist and author for athletistic. I specialize in covering all news related to sports, ranging from basketball to football and everything in between. With over 10 years of experience in the industry, I have become an invaluable asset to my team. My ambition is to bring the most up-to-date information on sports topics around the world.
