Athletistic / Olympic Games. Japanese car manufacturer Toyota Motor has decided not to renew its sponsorship agreement with the International Olympic Committee (IOC). This was reported by Kyodo.
The agreement between Toyota and the IOC was concluded in 2015 and was mainly aimed at the development of the brand in the run-up to the 2020 Olympic Games in Tokyo. The agreement between the parties is valid until the end of the 2024 Summer Olympic Games in Paris (France). According to the source, the Japanese company wanted to maintain the agreement with the International Paralympic Committee (IPC), but this decision did not please the IOC.
The 2024 Olympic Games will be held in the French capital from July 26 to August 11.
Source: Sport
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