President of the Russian Ski Federation (RFSR) Elena Vyalbe said she was stereotyped as a leader opposed to the media coverage of athletes.
On Thursday, the forum “Russia – a sports power” opened in Ufa. On Friday, a joint round table with will be held, entitled “Fighting for the viewer: tools for increasing media content of Russian tournaments”, moderated by Elena Rudakova, director of the department of development and interaction with sports organizations of Channel.
— Do you feel a struggle for the spectator? What did you do to win for the viewer?
“Unfortunately, I did nothing to win this fight. Our colleagues have sports that are more advantageous for spectators: basketball, synchronized swimming and football can produce more shows, but for us it is quite difficult to produce a show. A lot of people are talking about new competition formats, but all our competitions are part of international competitions.
I have the deep conviction that viewers will come to the television and to the stadium when there is someone to watch. Kushchenko won’t let anyone lie: if two teams from the top of the rankings play, they will sell more tickets than if two teams from the bottom of the rankings play.
— Is it important that champion athletes have confidence in the media?
“Everyone thinks of me as a Baba Yaga who almost beats them, doesn’t feed them and takes away their phones.” Before the Olympics, about a month in advance, we collect the phones at 9:00 p.m. and return them in the morning. Some athletes bring their phone to the coach themselves; they get nervous when they see something on social networks and in the comments, ”reports the correspondent.
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Source : MatchTV
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