YouTube golf channel Good Good and star creator Garrett Clark have issued an apology after deleting a controversial promotional video for equipment manufacturer Callaway that showed Clark violently shoving female golfer Alexis Miestowski to the ground.
Both Callaway and Good Good removed the advertisement titled "The Driver" from their social media platforms following widespread criticism over its violent content, with Good Good releasing an official statement on Saturday acknowledging that the clip did not reflect the brand's core values.
The advert was released this week to promote Callaway's new Quantum Driver golf club. In the video, Clark is seen sprinting toward Miestowski after noticing that she was attempting to take his golf club from his bag. Clark violently shoves her to the floor, and after she yelps in pain, he stands over her to say: "Do not touch my new driver."
Social Media Backlash
As soon as the video was published to Good Good's social media accounts, which reach millions of followers, viewers began criticizing the commercial as "tone deaf." The video was originally posted and subsequently deleted on Friday.
Good Good, a digital media brand operating on YouTube, published an official apology statement on its social media channels on Saturday. "We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," the company statement read. "We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward."
Despite the apology, social media users and commentators continued to criticize both brands for allowing the clip to be filmed, produced, and approved for public release.
One commenter responded to the apology by writing: "There were meetings about the content. You and your staff were in it and it was filmed, went through production and then got the sign-off to be released for publication... where did the misalignment happen?"
Another social media user posted: "Too Late Late @CallawayGolf. I'm out and my daughter agrees."
Golf reporter Kevin Van Valkenburg also criticized the decision-making process behind the advert. "It just takes so many stupid decisions for this to make it into the world, it's almost breathtaking that no one along the way was like 'hand up, not trying to be uncool, but is there a better way to sell this driver?'" Van Valkenburg wrote.
Claire Rogers from digital golf platform Skratch Golf commented on the potential impact on younger viewers, writing: "Not to make it into this Big Thing but what on earth are young girls supposed to think when they see something like this?"
PGA Tour Response
The PGA Tour, North America's premier professional golf organization, distanced itself from the controversy in response to a request for comment from Golf Digest on Saturday.
"The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all," a spokesperson for the PGA Tour said. "We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect."
Brand Growth and Financial Background
Good Good was founded in 2020 and has grown into one of the largest online golf media brands on YouTube, where it has accumulated more than 2.1 million subscribers. The organization is composed of 12 content creators, including eight men and four women, who feature in casual competitions and golf challenges.
The company has expanded beyond video content into commercial clothing lines and official partnerships with major golf organizations. In October, Good Good was announced as the title sponsor for an upcoming 2026 Fall Series event on the PGA Tour, named the Good Good Championship, set to take place in Austin, Texas.
Clark is one of the most prominent personalities associated with Good Good Golf and has previously appeared in golf content alongside Kai Trump. The joint marketing effort with Callaway was intended to promote the equipment maker's Quantum Driver before the video was removed.
In 2025, Good Good raised $45 million in investment capital to expand its operations, with recent industry reports estimating that the brand earns more than $50,000 per month in advertising revenue.
