Piraeus Bank has become the first Greek bank to attach its name to a top-level motorsport team, through a partnership with Visa that links the bank to the Visa Cash App Racing Bulls Formula 1 team.
The Piraeus logo will appear in a prominent position on the team's car, on the drivers' race suits and on their helmets during this month's races at Monza in Italy.
Monza, one of the oldest circuits on the Formula 1 calendar, is known as the sport's fastest track and is the venue for the Italian Grand Prix, one of the most historic races in the championship.
Prizes for Piraeus Visa cardholders
The partnership extends beyond branding on the car. For holders of Piraeus Visa credit cards, it doubles as a chance to win a trip built around the team.
Three winners will travel to Las Vegas in November, each bringing a guest of their choice, to watch a Visa Cash App Racing Bulls race from VIP seats. The prize package covers flights, accommodation, transfers and exclusive experiences, along with a prepaid Visa card worth $400.
Entry into the draw comes through everyday spending. Every purchase of €50 or more made with a Piraeus Visa credit card earns one entry, covering transactions made between 24 July and 30 September 2026.
Piraeus Bank's international push
Piraeus Bank said the partnership strengthens its international profile while rewarding customers with benefits beyond their day-to-day banking.
Visa Cash App Racing Bulls is the sister team to Red Bull Racing within the Red Bull group, competing in the Formula 1 world championship alongside the sport's other constructors. Sponsorship visibility on a Formula 1 car, race suit and helmet reaches a global television and streaming audience, making the branding one of the most visible forms of advertising in professional sport.
Piraeus Bank described Monza as the starting point of a collaboration that connects a Greek company with the international stage of performance and innovation, and said the deal marks a further step in its presence on the global racing scene.
The Las Vegas prize draw will run through purchases made until 30 September 2026, with the three winners travelling to watch Visa Cash App Racing Bulls compete in November.
