The Golf Channel has officially canceled its upcoming reality television show with Good Good following backlash over a controversial Callaway advertisement.
The network announced the decision to scrap Good Good x Big Break just 24 hours after initially stating it would only delay the release by one week.
The initial decision to delay the show occurred after an unnamed sponsor, believed to be Golf Magic, requested the removal of its branding from the broadcast. The Golf Channel, an American television network dedicated to golf coverage, then opted to cancel the season entirely.
In a statement, a spokesperson for The Golf Channel confirmed that recent developments meant the intended outcome of the series could no longer be fulfilled.
"Following recent developments involving Good Good, and including the fact that the intended outcome of this series can no longer be fulfilled, Golf Channel will not be able to complete this season of Big Break as planned," the spokesperson said.
"While we are disappointed for the 12 competitors, our production team that worked tirelessly on the season, and the show's passionate fans, we look forward to Big Break's return to Golf Channel in 2027," the spokesperson added.
Cancellation of Big Break reboot
Big Break is golf's version of a reality television show, pitting 12 aspiring golfers against each other in a series of unusual challenges, with players eliminated each week until only one winner remains. The original franchise ran for 23 seasons from 2003 to 2015 before being canceled.
The series was set to make its return this year in a partnership with Good Good, a popular golf content brand on social media. The reboot was due to be hosted by professional golfer and model Blair O'Neal and television host Wells Adams.
The winner of the 2026 reboot was scheduled to receive an exemption into the PGA Tour's Good Good Championship in November. However, the Good Good branding has since been pulled from the event. On the PGA Tour's website, the tournament is now titled the Austin Championship, with no sign of Good Good as the tour evaluates its ongoing partnership with the YouTubers.
Details of Callaway ad controversy
The full 60-second ad for the Good Good-branded Callaway Quantum driver was supposed to be a spoof of the popular horror movie Obsession. Callaway Golf Company is a major golf equipment manufacturer based in Carlsbad, California.
The opening of the commercial shows Garrett Clark rushing over and body-checking Good Good member Alexis Miestowski as she reached for the golf club. As Miestowski lay flat on her back on the ground, Clark stood over her and angrily said, "Do not touch my new driver."
The remainder of the advertisement depicts other members of the content team becoming possessed by the golf club before the video ends.
Following swift backlash, both Good Good and Callaway issued groveling apologies for the now-deleted social media clip. Good Good also lost its sponsorship deal with Callaway.
Clark posted his own apology video after the Callaway advert was pulled, calling the commercial the "worst ad known to man" despite being the person at the center of the controversy.
"I wanted to first start by saying, I personally want to apologize for playing the role in this skit, in this ad, at the magnitude that I did, and then on Good Good's behalf and Good Good marketing team's behalf, I wanted to say an apology as well because this is not at all what we stand for," Clark said.
"Once again, I want everyone to know that I do not support DV abuse or any of that, of any kind. So that's the first thing I want to say, and I also wanted to offer you guys some clarity on the situation, if you guys are willing to hear," Clark added.
Clark stated that the ad was intended to draw inspiration from the horror film but acknowledged that it missed the mark. "Looking back, super dumb ad concept," he admitted. "Terrible ad in general, not the greatest idea." He emphasized that the commercial was a "complete skit" and added, "I didn't actually tackle a woman. I never would, and I didn't."
Corporate fallout and fan reactions
On social media, many fans rushed to the defense of Good Good following the cancellation of Big Break, arguing that the punishment was too severe.
"It's getting to the point where we might have to rally around Good Good and cancel Callaway," one fan wrote. "The fallout is ridiculous."
Another user added, "This is easily the dumbest reaction I've seen to something so benign," while a third commenter wrote, "Overreaction bringing cancel culture back. Ridiculous."
