YouTube golf creator group Good Good faces mounting business repercussions following public outcry over a controversial Callaway commercial, resulting in a delayed television debut and online retailers pulling merchandise from stores.
Golf Channel announced on Tuesday night that the premiere of the reality series Big Break x Good Good has been pushed back by one week. The postponement occurred after an unnamed sponsor asked for its branding to be removed from the show, with industry reports identifying the retailer as Golf Galaxy.
Following the broadcast update, major retail chains Golf Galaxy and parent company Dick's Sporting Goods removed all Good Good products from their online storefronts, according to reports by NUCLR Golf.
The controversial advertisement, titled "The Driver", was created to market Callaway's new Quantum Driver. The video was published on Friday before being deleted across platforms following immediate social media criticism.
In the promotional clip, Good Good host Garrett Clark is seen sprinting toward fellow creator Alexis Miestowski as she reaches toward his golf bag. Clark violently shoves Miestowski to the ground, where she yelps in pain, before Clark stands over her and says, "Do not touch my new driver."
Corporate Apologies and Executive Responses
The release of the video triggered widespread outrage, prompting both Good Good and Callaway to remove the advert from all social media channels and issue public statements.
Good Good issued a statement on Saturday apologizing for the commercial, saying the "depicted actions are not aligned with our values." Callaway expressed disappointment with the clip and stated it was "appreciative of Good Good addressing this."
Callaway Chief Executive Officer Chip Brewer later released an additional apology across Callaway's social media platforms, acknowledging that while Good Good produced the video, Callaway had formally approved it prior to publication.
"The approval never should have happened. Mistakes were made, and we are taking the matter very seriously," Brewer said. "As we deal with the consequences of our mistake and complete our investigations, I want to make it clear that we sincerely apologize for the video."
PGA Tour Sponsorship Under Review
Good Good is scheduled to serve as the title sponsor for a new PGA Tour event in Austin, Texas, this fall. The tour expressed early disappointment over the incident, with Chief Executive Officer Brian Rolapp addressing the matter on Tuesday.
When asked if Good Good had demonstrated sufficient accountability, Rolapp indicated that the initial corporate response was insufficient. "Initially, no," Rolapp said. "I think what we saw was concerning and clearly not aligned with the PGA Tour values. We take it very seriously."
Rolapp noted that the group's early reaction was "a little bit defensive and late," but added that "the responses are getting better." Addressing the status of the Austin tournament sponsorship, Rolapp described the partnership as a "fluid situation" and added, "We'll continue to monitor the situation and see how it develops."
Golf Community and Media Reactions
Golf journalists and commentators voiced sharp criticism over the decision to approve and publish the commercial.
Golf reporter Kevin Van Valkenburg questioned the editorial oversight behind the advertisement. "It just takes so many stupid decisions for this to make it into the world, it's almost breathtaking that no one along the way was like "hand up, not trying to be uncool, but is there a better way to sell this driver?"" Van Valkenburg wrote online.
Claire Rogers of Skratch Golf highlighted the impact of the imagery on younger viewers. "Not to make it into this Big Thing but what on earth are young girls supposed to think when they see something like this?" Rogers stated.
Good Good Brand History and Reach
Founded in 2020, Good Good has grown into one of the largest online content groups in golf, accumulating over 2.1 million subscribers on YouTube. The group features 12 creators, comprising eight men and four women, who participate in golf challenges and match play videos.
Garrett Clark is among the most visible members of the team and has previously recorded content alongside high-profile figures including Kai Trump.
The company expanded beyond online videos to launch proprietary apparel lines and establish commercial deals with the PGA Tour. In 2025, Good Good secured $45 million in investment capital, with industry reports estimating that the brand generates more than $50,000 in monthly advertising revenue.
Corporate Background and Retail Outlets
Callaway Golf Company, headquartered in Carlsbad, California, is a leading global manufacturer of golf equipment, including drivers, irons, and golf balls. Golf Channel, owned by NBC Sports Group, provides television broadcasting of professional golf tournaments and original programming.
Dick's Sporting Goods, based in Pittsburgh, Pennsylvania, is a major sporting goods retailer that operates Golf Galaxy as a specialized retail chain offering golf equipment, apparel, and club fitting services.
