Newcastle United and Liverpool paid an emotional tribute to Kevin Keegan before their Premier League clash at St James' Park, with players from both clubs wearing 'Keegan 7' shirts in the warm-up and a minute's silence held in his memory.
Newcastle fans held up a mosaic in Keegan's memory ahead of kick-off, and a large tifo depicting 'King Kev' throughout his football life was held aloft as the teams walked out onto the pitch.
Keegan died aged 75 last month following a battle with stomach cancer. He is survived by his wife of 51 years, Jean, and their two daughters, Laura Jane, 47, and Sarah Marie, 43.
Fans' flags and a glittering playing career
Supporters waved flags bearing Keegan's name during the tribute, with one held by travelling fans reading: 'Keegan is the greatest that Shankly ever found.'
The former England international won back-to-back Ballon d'Ors in 1978 and 1979 and is remembered for his playing spells at both Newcastle and Liverpool, as well as his time as Newcastle manager.
Keegan made his name at Liverpool, winning three First Division titles, a European Cup and two UEFA Cups in the famous red shirt. He also won 63 caps for England, scoring 21 goals for his country.
He later managed Newcastle to the brink of the Premier League title during the first of his two spells at St James' Park, only to be pipped by Manchester United.
Dan Burn on meeting 'King Kev'
Ahead of Sunday's match, Newcastle centre-back Dan Burn spoke about meeting Keegan just months before his death.
"[I was] very sad that that happened, very sad for his family and his wife Jean," Burn said. "I went down to see him at the end of May; he invited us down to go down and have lunch with him, so it was amazing to meet him. He was a great person."
"I think people say don't meet your heroes, but he was just such a great guy. He was wanting to know about me and my family, just full of stories and a great person to be around, so it was a shock when that happened in the summer."
"So, I know that it's going to be an amazing occasion for both the Newcastle and the Liverpool fans, and hopefully us as a club will not celebrate that, but do it properly and hopefully give them something for the club to remember them by."
Keegan's career in full
Keegan began his playing career at Scunthorpe in 1968, before moving to Liverpool three years later to play under Bill Shankly. He negotiated a contract worth £50 a week after Shankly had originally offered him £45.
He then moved to Germany to play for Hamburg, where he was named European Footballer of the Year in both 1978 and 1979. He won the Bundesliga with the club and reached the 1980 European Cup final.
After three years in Germany, Doncaster-born Keegan returned home and spent time at Southampton and Newcastle, the club he would later go on to manage. He rounded off his playing career with two appearances for Australian semi-professional side Blacktown City.
In total, Keegan scored 204 goals in 592 appearances across six clubs. Between his two spells at Newcastle, he also managed England for a single year, as well as Manchester City and Fulham.
