The link between NBA’s Kyrie Irving and the giant sports supplier came to an end after the player’s controversy involving anti-Semitism; point guard suspended by the Nets
Kyrie Irvingwho plays in NBA fur Brooklyn Netsis no longer associated with Nike, sporting goods giant. The termination of the bond by the company took place after the controversial disclosure of anti-Semitic materials by the Australian, which also culminated in punishments imposed by his own team. The shipowner launched customized clothing items (mainly sneakers) alongside the company.
“At Nike, we believe there is no place for hate speech”said the company, which added: “Therefore, we condemn any form of anti-Semitism. We are deeply saddened. Also, very disappointed with the situation and its impact on everyone.”. The contract between the parties (which had entered into a partnership since 2014) was valid until 2023.
The brand, also known in the basketball universe for the collaborations already built with LeBron James, Kobe Bryant and Michael Jordan, declared that it will no longer sponsor the athlete. Kyrie’s most recent project with Nike, which would be called “Kyrie 8”, also had its release canceled by the North American organization.
BREAKED THE SILENCE
Kyrie Irving, star of Brooklyn Nets in the NBA, opened the game after receiving punishment from the franchise last Thursday, 3. The athlete had promoted an anti-Semitic film, was frowned upon by the American community and showed reluctance to apologize for the deed. Although the Australian had previously tried to explain himself, he remained firm in his “position” until he decided to publicly change his stance.
“To all the Jewish families and communities who are hurt and affected by my post, I am deeply sorry for causing pain and I apologize”Kyrie declared. “I want to clear up any confusion about where I stand in the fight against anti-Semitism. […]. It was not intended to disrespect Jewish cultural history regarding the Holocaust or to perpetuate any hatred.”
Source: sportbuzz
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