Mavericks star and former model Mirjam Poterbin, the player’s mother, disputed the use of image rights and went to court.
The legal battle between Luka Doncic and his mother, Mirjam Poterbinwill end, according to the site Law360. The trial has been going on for months and in September the star of Dallas Mavericks he would have taken the dispute to court so he could use his own image.
The 23-year-old Slovenian point guard, who is in towards the 2023 NBA MVPwant to file trademark ‘Luka Doncic 77´ but the mother is already registered ´Luka Doncic 7´. A scandal broke out Slovenia and the United States when the trademark registrar realized that they were too similar and could confuse the consumer, so it rejected the possibility that the one the player was trying to create existed and left the existing one, the one owned by Poterbin. the American journalist Mark Stein ensured that the athlete filed a petition with the United States Patent and Trademark Office to cancel the registration of the brand “Luka Doncic 7″.
The player tried in every possible way to prove that the brand managed by his mother has been inactive for a long time and should be terminated, but he could not prove it. So we move to the second approach, try to revoke the transfer of image rights that he authorized to his mother when the player was 17 years old. “I have a lot to look forward to as I continue to grow as a player and as a person, and it’s important for me to be in control of my own brand”has declared Doncic.
Although the site Law360 announced that the dispute has ended with the withdrawal of the player’s claim, it is not known how the situation will continue; Yes Miriam Poterbin finally return the rights to the image to your child or if luka doncic it will create a brand that is different enough not to create confusion for the consumer and can coexist with the existing one.
The Mavs star agreed with his mother to create the company during his first year in the NBA, in 2018; but in 2021 he initiated claims for the revocation of such permission. Doncic intends to have full control over his name, his brand, his foundation and all commercial matters related to it, as conflicting trademark status prevents him from taking advantage of a world-renowned name .
Source: Tycsports
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