The North American league reported an agreement with the subsidiary of the giant private consortium of the Asian country to broadcast content about the NBA.
The National Basketball Association and the fintech subsidiary of the Chinese e-commerce giant Alibaba, AntGroupannounced a strategic partnership to create content and experiences for consumers in China.
This is a statement, AntGroup explained its popular electronic payment platform comfort host original video content, a ‘miniprogram’ in nbaintegrated marketing campaigns or membership options.
“Through our partnership with Ant Group, more fans will be able to experience the excitement and passion of the NBA more comfortably than ever before.”explained Michael MaCEO of nba china, the entity that manages the business of the American basketball league in the Asian country. This agreement represents a new step for nba in the Chinese market, where it recorded million dollar losses for several years.
Source: Tycsports
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