President of the VTB United League Sergei Kushchenko in a conversation with , he expressed the opinion that this year’s All-Star Game was a success in terms of organization, and also spoke about the financial side of the event.
The All-Star game was played for the first time in a new format – New School vs. Old School. The New School team was represented by players under 30, and the Old School team was represented by players 30 and older. The All-Star Game was held at the VTB Arena in Moscow. The live broadcast could be viewed on and Match! Game”, as well as on the sites matchtv.ru and sportbox.ru.
– During this All-Star Game, we were able to sell all of our events, sponsorship packages, and this All-Star Game went down to zero. We didn’t win, but we didn’t lose, because we tried to take into account all the shortcomings from before. At the same time, it must be understood that for a few years there were simply serious covid restrictions that did not give the league the opportunity to sell more. This time, according to the estimates, it is clear to us that we have guessed a lot. With a format, with an old school-new school match, mixed teams, falling rings. Jay Love struck when the ring was rising from the other half – and now he’s gaining some sort of cosmic sights. The slam dunk contest went well with some players showing phenomenal dunks, especially Markell from Astana.
Strongly, in a past breath. They sold a huge number of tickets, helped a serious amount. The calculations are still ongoing, but we received more than 14 million rubles for the match from the tickets. These are good events that our basketball community loves. And VTB League always invites people to come and relax at this event. Our sponsors have organized good fan zones. The kids didn’t want to leave, they could take pictures, throw the ball. In addition, we encountered a very good dynamic TV design, and a special thanks to for showing it. We improve our collaboration every season. So far, we’ve all unanimously put this All-Star Game in second place – Sochi is still in first place.
– Is there a task not only to recover costs, but also to become a plus in the future?
Yes, that’s exactly what we’re doing right now. The match must be sold at a profit. We also need to understand what our consumer has shown us. He voted with the ruble when he came to the event. The level of this interest must not drop, we must continue to interest the viewer. It is possible to somehow intrigue, to arouse interest. “Toss for a million” is still poorly promoted – it is clear that it is almost impossible to throw there. And we have to let people leave the Star Game with some kind of gingerbread. I think we will have a clear understanding of the segments we need to add,” Kushchenko told .
Broadcasts of VTB United League matches are available on and on the websites sportbox.ru and matchtv.ru. On March 2 at 7:55 p.m. Moscow time, watch the match CSKA – UNICS live.
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Source : MatchTV
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