Los Angeles Lakers star, known for being a great businessman off the court, will begin selling his own men’s grooming products
One of the greatest basketball players of all time, LeBron James He showed that he is very tuned in and that he continues to be a great businessman off the court. Shareholder of Liverpool and owner of a film production company, the star of Los Angeles Lakers has now expanded its business into the beauty sector, launching its own line of cosmetic products, which debuts in April this year.
The Shop collection includes shampoo, facial lotion, deep hydration beard cream, conditioner, shaving cream, facial soap, aftershave and styling ointment. The line was created through a partnership with the beauty products company Parlux and the The Springhill Company, a multimedia brand created by shirt 23 and his longtime friend, Maverick Carterinspired by LeBron’s talk show, The Shop, where he hosts American sports, film and music stars in a barbershop.
LeBron James is launching a men’s grooming brand called The Shop.
The seven-product collection was developed with Parlux, a New York-based manufacturer of beauty products.
The Shop will launch exclusively at Walmart in the spring.
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— CPG WIRE (@cpgwire) February 13, 2024
According to Nielsenwhich monitored the sales of 43 brands created by celebrities from the U.Ssales of these companies increased by almost 58% last year, in November, compared to the same period analyzed in 2022.
Source: sportbuzz
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