BC “NN” will change its name to “Paris Nizhny Novgorod”

Betting company PARI and Nizhny Novgorod basketball club have extended the cooperation agreement, according to which the company becomes the title partner of the team.

The basketball club will start the new season under the name Pari Nizhny Novgorod. Along with the name change, the visual identity of the club will also change, including the logo and the playing uniform.

Partners have already managed to implement a number of brilliant projects that have received a response from fans. A number of joint promotions by PARI and BC Pari NN, activities and fan events, as well as social and charitable projects are planned for the upcoming season.

The new contract marks an exit to a qualitatively new level of interaction. BC “Paris Nizhny Novgorod” has received significant sponsorship from PARI in addition to funds allocated by existing partners and the government of the Nizhny Novgorod region.

In June, PARI extended its partnership with a football club from Nizhny Novgorod to strategic club status. Under the new contract, FC Nizhny Novgorod was renamed Pari Nizhny Novgorod (Pari NN).

Ruslan Medved, CEO of PARI:

— We became the title partner of the Nizhny Novgorod basketball club. This step will take our cooperation to a new level and bring bold ideas to life. Nizhny Novgorod is a very important city for us, where we actively develop sports with local teams. We recently strengthened our relationship with the football club, and now the PARI brand will also be integrated into the name of the basketball team. All this creates a unique and powerful synergy between the sports clubs of Nizhny Novgorod and our company. I am sure that huge opportunities are opening up before us for the implementation of the brightest and most significant projects.

Sergey Panov, chairman of BC “Paris Nizhny Novgorod”:

— Raising private funds is one of the most important tasks in the activities of our club, and in this respect we are grateful to PARI and the government of the Nizhny Novgorod region for the attention paid to our sport and the desire to develop professional basketball in the region. Our new contract shows that we have the same vision for the growth and prosperity of professional basketball in Russia.

There have already been times in our club’s history when the team name included a sponsor providing key support. The name change should not scare, on the contrary, it marks the prospects of further success in the VTB United League. I am sure that with PARI our club will be able to reach a new level of working with the public, which will obviously lead to better sporting results.