Dmitry Ryzhkov, Deputy General Producer of , speaking about the details of signing an agreement with the VTB United League, noted that both parties have a mutual interest in long-term cooperation.
A new 3-year contract between the All-Russian federal channel and the league was signed at the press center on Friday.
— How did last season’s big final series help you to make a decision and accept the demands of the VTB United League? How was the negotiation process? Who was most interested?
— Now there are still a lot of events on the air, despite the fact that international competitions are disappearing somewhere. We are replacing them with national competitions. If we turn to basketball, the final series was a litmus test. Remembering what the scale was, how colleagues were looking for tickets to games, that’s what we expect, what the public expects. For us, it was a nice wake-up call that basketball is alive, we continue to develop it together.
Many thanks to VTB United League President Sergey Kushchenko and League General Manager Ilona Korstin. Who was most interested? I won’t lie. In my opinion, we went there with absolutely mutual interest. We like the product made by the league, I hope the league is also satisfied with our cooperation. From then on, we quickly found a common language and for the first time for we signed a three-year long-term contract at once. Previously it was a year.
— What are the advantages of a long-term contract?
– Enough time before departure. We will now connect our marketing divisions. We will work together to promote. When you have three years ahead of you, and not one, then everything is much easier to do. Because the negotiation process eats away quite a lot of the time. Basically, at the end of the season, you are already sitting at the negotiating table. It takes time. Now our hands are tied. For the next three years, we are ready to jointly develop the product. I’m sure it will become much brighter, much more interesting both for viewers and for those who came to the stadium. We are waiting for everyone in the new season, – said Ryzhkov “”.
Source : MatchTV
I’m Todderic Kirkman, a journalist and author for athletistic. I specialize in covering all news related to sports, ranging from basketball to football and everything in between. With over 10 years of experience in the industry, I have become an invaluable asset to my team. My ambition is to bring the most up-to-date information on sports topics around the world.
