President of the VTB United League Sergei Kushchenko commented on the continuation of the partnership with , expressing the hope that football fans would also take an interest in basketball.
A new 3-year contract between the All-Russian federal channel and the league was signed at the press center on Friday.
– I want to thank for the past season and for our joint partnership work to show one of the best seasons and very cool playoffs. We really enjoyed working together. Also, basketball gave us such an opportunity that we had a unique series of seven games. Game 7 is the icing on the cake. Naturally, we have started the negotiation process. The offer gave us is much better than last year. We have agreed to move forward together over the next three years. Our marketing departments will refine the details with which we will surprise our fans with a new product called VTB United League, which has remained on . We believe that our communication will surprise and interest all basketball fans. We will attract football fans to VTB United League basketball broadcasts.
– Did spring basketball and the final series help in the negotiations?
We have a long-standing partnership. But each time, we extend a little cautiously for next year. This was no longer the case. Spring basketball and the playoffs gave us the opportunity to get closer to the fact that basketball is also a cool product. We saw it in our last series. The future will only be more interesting,” Kushchenko told .
Source : MatchTV
I’m Todderic Kirkman, a journalist and author for athletistic. I specialize in covering all news related to sports, ranging from basketball to football and everything in between. With over 10 years of experience in the industry, I have become an invaluable asset to my team. My ambition is to bring the most up-to-date information on sports topics around the world.
