The North American League has released an application so that fans of the competition can find all the information they want and feel more of the game.
The National Basketball Association has launched its new appwhich will offer fans exclusive experiences, with “unprecedented” behind-the-scenes access to teams and players and special audiovisual content in the style of social networks to enhance their engagement with international fans.
The new app, created by NBA Digital in partnership with Turner Sports and Microsoft, can be downloaded for free and offers fans a series of contents that include videos of daily teamsas well as the possibility to see historic matches and the Finals since 2000.
The NBA It will also allow the creation of user profiles by NBA ID and will offer exclusive experiences in collaboration with its sponsors, ticket promotions and a series of prizes. Also, with NBA League Passthe platform where fans can watch the matches of the season, has lowered its price.
The classic package sells for $14.99 per month, with the ability to watch the entire season for $99.99. Meanwhile, the ‘premium’ package is sold for $19.99 per month or $129.99 for the entire season.
The collaboration with Microsoft further developed a ‘integrated digital platform’ that will offer recommended content to each user depending on your preferences. Another thing implemented is a vertical video format, in the style of social networksto see in a more dynamic way the most outstanding plays of the matches.
An important novelty is the so-called ‘Gameday Experience’, which will allow fans to follow press conferences digitally live for the first time before and after matches.
“Launch our new ‘app’ and digital platform This is an important moment in our project to continue developing and improving our offers for fans. We are excited to offer a refurbished product that will enhance and personalize the way fans interact with the league everyday”expressed Chris Benyarkomanager of NBA.
Cover photo: Photo by Jason Miller/Getty Images
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