Serie B becomes more and more international: the best moments of the tournament around the world with Rai Italia

BUT BKT series increasingly international. After the sale of television rights, which allowed the championship to be present with live broadcasts of matches in 52 countries on five continents, visibility is now multiplied with the transfer to Paradise Italy of the highlights of all races.

The program is called Casa Italia, hosted by Roberta Amendola and in the sports section by Simona Cantoni and Piercarlo Presutti, and will reach all Italian communities around the world on Tuesdays with vivid images of 10 matches from the previous weekend. In fact, there are many fans of the 20 clubs in the tournament who can stay close to their favorite team this way: “We thought about them – explains the President of the League B. Mauro Balatawhen we decided to take B out of bounds. It is also a way to strengthen and revive the Italian football movement, which still has a very important quality, and to make our players known in other markets as well.”.

The director of Rai Italia speaks Fabrizio Ferragni: “The BKT series is a championship of high technical value, with characteristics of unpredictability and uncertainty right up to the very end. If we add that this year is characterized by teams with a large number of fans and a great football tradition, we have an effective combination that has convinced us to invest in a product that is in high demand and which we want to improve through broadcast with images and guests. who are the main characters of the tournament“.

Paradise Italy it is a one-stop channel for Italians abroad that promotes our language and our culture to the world. The audience is really big and today it is visible on all five continents, in 22 million homes through satellite, cable, Iptv and OTT platforms. Its audience is made up of six million Italians living and working abroad, about eighty million “Oriundi” and two hundred and fifty million “Italians”.

Source: Tutto Mercato Web

Related articles

Comments

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share article

Latest articles

Newsletter

Subscribe to stay updated.