Audisio on La Repubblica: “Pele was the future, he did everything before the others”

Emanuela Audisioin his in-depth study today for Republiche describes it like this Pele: “He was the future, he did everything before others, he planned football, goals, a career. Before there were brands, it became a national treasure in Brazil. Pele, the most famous two-syllable image in sports, anticipated an era when there would be no Ronaldo, Messi, Neymar, Mbappe without him. And neither Federer, Woods, Hamilton and LeBron. There would be no champions who sign contracts to change brands, record records, they make movies, series, sponsored products (he also did it for Viagra), sell numerous fantasies, become a logo. It was he who brought us into modernity, into sports as entertainment. In 1977, his name was better known than Coca-Cola’s.”

Source: Tutto Mercato Web

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