“New stadiums in Italy: the Parma model and the positive effect (including) on the economy,” he writes. ilsussidiario.net.
The construction of new own stadiums will have a positive economic effect. What is happening in Parma can be an example for other realities.
Creation of new jobs, new incomes of clubs, increase in sports spectacles and much more. As you know, building new stadiums of your own can bring many benefits to the world of football in Italy and beyond, thanks to innovative and user-friendly planning for the fans of the future.
However, after a heyday that coincided with the 1990 World Cup, today only a few Italian clubs can boast their own stadiums: currently only Juventus, Sassuolo, Atalanta, Udinese and Cremonese participate in Serie A, and the remaining stadiums are all owned by the host municipality, with the sole exception of the Olympic Stadium in Rome, owned by Konya.
Due to bureaucracy, building codes and restrictions that limit financial stability, only three new stadiums have been built in Serie A in the past 20 years and about ten projects to upgrade existing facilities. However, there are many clubs that are planning a new stadium, but who, due to various bureaucratic and other complexities, have difficulties in moving from concept to implementation: first of all Milan, Inter, Rome, Fiorentina, Cagliari , “Bologna”, “Empoli”. and Pescara. All projects that, if implemented, could, according to Deloitte’s research, have a very positive impact on the Italian labor market, creating around 25,000 new jobs, from workers working in the stadium to employees of enterprises in the surrounding areas. per facility, including the labor involved in the construction of a stadium from scratch (or the reconstruction of a sports facility).
The Deloitte study also estimates that the stadium business could attract 4.5 billion investments this decade, of which 4.1 billion investments are in Serie A alone, and generate 3.1 billion additional revenues with a corresponding 25.5 billion euros for the benefit of various areas. . inside and outside the stadium (commercial activities inside the stadium, businesses operating outside the stadium and other sectors of the football ecosystem).
Comparing figures with Europe, the study also shows that while 70% of stadiums in Serie A are publicly owned, 20% privately owned and 10% hybrid, in England public control over stadiums does not exceed 20%, and in Germany – 40 %. Things are even worse in Serie B and C, where in 2019 out of 74 clubs only one had a hybrid stadium between private and public ownership.
One of the new stadium projects currently owned and closest to seeing the light of day is the Parma Calcio project (which is preparing to evaluate the final design with the municipality after the preliminary design was approved a year ago), whose master plan provides : a new sports facility without an athletics track, covering all sectors, preparing flexible hospitality structures designed to host events on both matchdays and non-matchdays, minimizing any impact on the environment (and on the local community) and creating new retail space for professionals Parma. Furthermore, if the original project involved the cession by the municipality of the land on which the stadium would be built, the possibility is now materializing that the municipality of Parma will decide to sell the plant, as it happened, in various forms, for Reggio Emilia, Bergamo. and Udine.
There are many factors that will make this new project in Parma a reality, and they can be taken as an example for all other cases of stadium design in Italy: first of all, you need to have a solid property behind you (in the case of Parma, the one led by an American entrepreneur Kyle Krause), but also a medium-term vision rather than small-scale cabotage, which, together with a financially sound company like Parma, has been under American control for years, allows you to plan investments and activities for the coming decades. Listening to the interests of all parties involved was also a fundamental variable for the success of the new stadium plan: the municipality of Parma involved the city and all stakeholders in the project. […].
Source: Tutto Mercato Web
I am Ben Stock and I work in Athletistic as an author. My specialty is covering football news and other related topics. I have been writing for this website since the past 2 years, crafting compelling stories with the latest updates in the sports world. My articles have gained widespread appreciation amongst readers due to their accuracy and depth of research.
