Soccer club “Zenith” launched the Creative Laboratories project, a program to research and develop young specialists in creative fields and integrate their projects into the urban, sports and business environment.
According to the club’s communication director Zhanna Dembo, the launch of Creative Laboratories was announced on May 16, the first of which is dedicated to augmented reality.
– We announced a contest, in which people participated not only from St. Petersburg, but also from various other cities of Russia, received more than 85 entries, selected the best ones. Now “Laboratories” will open, it will be three days of intensive work with selected participants. Zenith will be one of the subjects. Designs will be developed which can be used in current club activities, although this is not necessary, Dembo said.
A series of educational sessions and interdisciplinary projects, during which students and young professionals will develop their own creative projects, will be held in St. Petersburg on the territory of New Holland.
– Now we form around us a circle of talented and ambitious young people who will be able to help Zenit solve its problems related to design, multimedia projects – anything. It seems to me that we will have a great opportunity to communicate with them in the same language, understand each other and get additional benefits in the form of high-quality products,” Dembo said.
According to the communication director of Zenit, the club is part of the socio-cultural life of the city and it is important that it is involved in all the processes that take place mainly in Saint Petersburg and throughout the country and the world.
— We have a great need to be surrounded by creative people who are interesting and passionate about their work. This applies to a variety of fields, not just sports. We are well aware that sport is the kind of activity that really brings people together. It doesn’t matter whether it refers to the top sport or the activity that simply brings pleasure and joy to people. We start from the fact that any kind of art, science is something that can interest football fans,” added Zhanna Dembo.
Source : MatchTV
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