We figured out which brands are represented in the Euro 2024 selection
The scandal that flared up with renewed vigor after the St. Petersburg zenith presented a new uniform from the technical partner of the Ukrainian Football Association – the company Joma, in whose products Russian CSKA and Akhmat also play, came to naught after the company’s official response that it does not conduct any activity on territory of the Russian Federation.
The answer is perhaps formal, but, probably, legally removing responsibility from all sides, although the very fact of the appearance of exclusive equipment without the alleged knowledge of the manufacturer that it is made for specific clubs, to put it mildly, raises questions. Especially considering that at the level of national teams Joma is not in the top 5 brands in Europe and cooperation with the Ukrainian Football Association should be beneficial for the company in terms of image. It seems that there are advantages in cooperation for the UAF, otherwise it would not make sense to change the technical partner long before the full-scale military invasion of Russia. Plus, there is someone to choose from – 11 brands cooperate with the teams playing in the Euro 2024 qualification.
Leadership is firmly held by Nike, which has collected 14 national teams. Including the top ones: France, Portugal, England, Croatia.
Adidas, which is in second place, has 11 teams, including traditionally Germany (as the host of the tournament does not participate in the selection for the Euro) and Spain.
But in third place unexpectedly was the Italian company Errea Sport, which equips the national teams of nine countries. True, the main thing to do here is important. The company cooperates with UEFA under the Kit Assiatance Scheme program. This is a special initiative of the European Football Union, which allows small and medium-sized national football associations that do not have sufficient negotiating power to conclude contracts with equipment suppliers to receive free training and playing equipment from UEFA. At the same time, when creating a uniform, it is possible to create an individual design of equipment that represents a national identity. In the form of Errea Sport, the teams of Kazakhstan, Cyprus, and Luxembourg also play. Unfortunately, the Belarusian Football Federation is currently or is already working under this program.
But puma in the European selection is represented by six teams. And, interestingly, the Icelandic team left Errea Sport for this brand. Either the team has gained weight and recognition, or the financial situation of the federation has made it possible to conclude an “independent” contract.
Macron closes the top five brands of Euro 2024 qualification – 4 teams, including Georgia.
Four brands – Hummel, Jako and Joma – are represented by two teams. True, as for the current technical partner of the Ukrainian Football Association, which, in addition to the UAF, cooperates with the Romanian Football Federation, there is no mention of Ukraine on the official Joma website, as Viktor Vatsko, a well-known Ukrainian journalist and commentator, noted. Although the same FFR and even the Romanian Futsal Association are easy to find among the partners of the company. But since the Ukrainian national team plays in Joma, it means that the brand has two teams in the Euro 2024 qualification.
Three brands have one national team at once – Castore, Legea, Kelme.
Source: Sportarena
I’m Scott Moore, a professional writer and journalist based in the US. I’ve been writing for various publications for over 8 years now, and have been working as an author at athletistic for the past five years. My work has been featured by some of the leading sports websites and magazines across Europe.
