This is more than the top 5 competitors combined
Late last week, Nike announced the signing of the Phoenix Suns star forward to a lifetime contract. Kevin Durant. He became the third basketball player in Nike history to receive a lifetime contract. Michael Jordan and LeBron James previously made a similar deal. Also, the Portuguese striker Cristiano Ronaldo has a lifetime agreement with the company. Recall that in early April, Manchester City striker Erling Haaland signed a personal contract with Nike.
The company did not disclose details of the contract with the basketball player, who for 16 years had personal fixed-term agreements with the sports equipment giant. But, there is no doubt, the terms of the agreement will be at the level. Nike is the undisputed market leader in sportswear. And, by a wide margin. For example, last year the company’s revenue amounted to more than $44 billion. This is more than the top five competitors combined.
For example, according to media reports, Adidas Puma for two earned almost half as much as Nike – about 27 million euros. And FILA, which closed the TOP-10, is 20 times less than the American brand.
It should be noted that the technical sponsor of the Ukrainian Football Association, Joma, was not in the top ten.
Source: Sportarena
I am Ben Stock and I work in Athletistic as an author. My specialty is covering football news and other related topics. I have been writing for this website since the past 2 years, crafting compelling stories with the latest updates in the sports world. My articles have gained widespread appreciation amongst readers due to their accuracy and depth of research.
