General Producer of Alexander Tachine says that Union of European Football Associations (UEFA) and the TV channel continue their cooperation, fulfilling all contractual obligations.
“We live in incredible times. On the one hand, the time of problems, of turbulence. But it is also a time of opportunity for all of us. First of all, this situation is new for our spectator. He has always been interested in international competitions, where our athletes do not compete with ours. Spectators have always enjoyed watching the Olympics and World Championships. Now, because of the sanctions, we are deprived of it. Sport doesn’t cut us as a broadcaster, it cuts Russian audiences off by millions. It’s good that not all federations act like this, in particular, UEFA continues to interact with us, we fulfill all our obligations.
Our sport must meet world standards, including in terms of television. Our viewers need a quality product. We can and we know how to do it. Practice shows that if Russian competitions are properly organized, the audience will be interested. An example is the Russian Football Cup, the coverage figures exceeded the Champions League final, which took place on our channel the day before. It can only make you happy.
We do a lot of our tournaments. SPIEF is hosting the Victory Cup boxing tournament, and our traditional BET Premier Cup starts on Tuesday. We will organize more and better events. Russian-Chinese competitions are a matter of time, because our athletes occupy leading positions in the world. These competitions will compete with international tournaments, including American ones.
We are increasing the share of Russian competitions on the channel. And we will continue to do so. Our sport will sooner or later return to the world stage, and will be even stronger. Including through ,” Taschin told the St. Petersburg International Economic Forum (SPIEF) during the “Sport without Barriers: New Scenarios and Formats” session.
The XXV St. Petersburg International Economic Forum takes place from June 15 to 18. Gazprom-Media Holding is the general media partner of SPIEF-2022.
Source : MatchTV
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