If you are one of those who prefer cars in neutral tones like gray, you will have to start saying goodbye to finding it in a certain brand. Find out below which manufacturer we are talking about and their reasons for stopping offering this color.
Fiat continues to revive mythical names from its history. And it is that very soon it will count again in its ranks with a 600 . Model that will be reborn in an SUV format and in an electric key, and whose presentation is fast approaching.
To whet our appetite, the Italian brand has carried out some marketing actions, announcing an important novelty. Fiat will stop making gray colored cars, one of the colors most used by the automotive industry, will no longer appear in the firm’s color chart.
Under the code name of “Operation No Grey” Fiat once again uses its sympathy and sense of humor in a video where its own CEOOlivier Francois he climbs onto what looks like a pre-production example of the future 600e and lets himself be plunged into a tank of orange paint.
Before executing the colorful performance, François speaks with reason (and a pat on the hand to his industry colleagues) about how gray is, when planning a color chart, the cheap solution that never fails for any brand, whether German, French, American or Japanese.
However, for the boss of Fiat, this should not apply to an Italian brand because Italy is, according to him, a place full of optimism, happiness and love. bright colors, both for its buildings and for its landscapes and cars cannot transmit less.
Thus, and under the title “Italy. The Land of Colors. Decree. The brand of colours”, the Turin-based firm has created aa palette made up of 21 different colors (nine basic and 12 metallic), such as Dipinto di Blu Blue, Gelato White and Passione Red.
How right is Fiat?
Fiat’s new policy is risky to say the least, given that body color is one of the determining factors at the time of purchase and that gray is also one of the safest bets in the automotive industry.
But what do the statistics say? According to the latest report from the paint company Axalta, the same that presents a color every year that will make the trend of the season and that at the beginning of January chose Techno Blue with the shade of this 2023, neutral colors continue to set the global trend for motorists.
Thus, white was the favorite color of consumers around the world, monopolizing 34% of the body. It is followed by black with 21% of preferences, being in third place gray, with 19%.
Of course, gray was, for the fourth consecutive year, the most chosen tone in Europe, with 27% preference among new cars.
In Chili For its part, and according to data from the Chilean National Automobile Association (Anac), 38.5% of the more than 136,000 units sold so far this year (January and May 2023) are white units. Then come the gray ones, with 20.9% of the total number of copies sold. They close the podium, the reds with 14.2%.
Not just a matter of taste
Axalta, a leading company in the sector, makes us see that there are certain factors that can help lean towards a specific color. For example, its better resistance in case of typical scratches during parking.
In this direction, white or bright colors have an advantage, because in the sun they better hide scratches, as well as bodywork dirt.
On the contrary, black or dark-colored cars highlight damage or stains, requiring more frequent repairs and paint washes to keep them in peak condition.
Safety is another reason to choose a particular color from the wide range of color manufacturers. And it is that not all colors look alike from a distance and those that best reflect sunlight, such as white again, yellow or silver gray, will be better perceived on the road by other drivers.
On the other hand, darker shades will be less visible, especially when the light conditions deteriorate at sunset.
On the other hand, the climate can also determine that a tone is more or less suitable depending on the country in which you live. In this way, and as it happens with clothes, light colors will better reflect the heat of the sun, being more advisable in hot climates . These blinds save energy in the air conditioning system.
Quite the opposite of the case of black and darker paints, which absorb external radiation and allow the heat to be kept inside the cabin when it is cold and therefore to spend less on heating it.
Source: Latercera
I’m Scott Moore, a professional writer and journalist based in the US. I’ve been writing for various publications for over 8 years now, and have been working as an author at athletistic for the past five years. My work has been featured by some of the leading sports websites and magazines across Europe.
