Nearly 4.5 million people watched the Super Bowl game

Match for the Olimpbet Russian Super Cup between CSKA And Zenith” 4.4 million viewers watched live on the channel.

According to Mediascope RF, the match took first place among federal channels in the M 14-59 viewership in 100k+ cities with a 13% share.

— We are happy that in Kazan we managed to give the fans a great football holiday. Everyone noted the excellent organization of the match and the festive atmosphere at the stadium which, thanks to , was able to transmit to nearly 4.5 million viewers. For the summer vacation period, these are very good figures. From our side, we are also celebrating the record Super Bowl commercial costs, 70% of which will be donated by the RFU to participating clubs,” commented Erika Surikova, RFU Deputy General Secretary.

– The match for the first trophy of the season was quite tense, somewhere more tactical. I would like to highlight the impeccable organization of the game by my colleagues from the RFU – I enjoyed the game and everything around it at the stadium. Together with my colleagues, we prepared this game for several weeks – we studied the possibilities of the arrangement of cameras, studios and examined scenario plans. We are happy that our work gave a good result both in numbers and in the feedback from fans, – said the general producer of Alexander Tachin.

The meeting between Zenit and Spartak took place on July 15 in Kazan and ended with the victory of the club from St. Petersburg on penalties. The match was preceded by a rich show program with performances by Leningrad, Mongol Shuudan, DJ Smash and Tosya Chaikina. At the end of the match, the soloist of the Leningrad group Sergey Shnurov, together with the players and fans of Zenit, sang the song Blue-White-Blue Sky on the field.