ESP Ibirapuera and Real Madrid Foundation come together and form a partnership

A ESP – EVOLUTION SOCCER PROGRAM Ibirapuera, an exclusive methodology that validates the practice of sports and its benefits to children, young people and adults, takes another step and arrives in 2023 with a revolution. As of August 1st, ESP IBIRAPUERA is also Real Madrid. Yes, the biggest football brand in the world joins forces with the exclusive ESP Ibirapuera to make the football experience more complete every day.

“On a visit at the beginning of the year, straight from Spain, we spoke with Real Madrid leaders to present ESP Ibirapuera, the match was perfect. In months, we made possible the partnership that brings real benefits for the development of children with the practice of soccer”claims Tico Sahyounmanaging partner of ESP.

In addition to the sum and fusion of methodologies, international exchange opportunities are part of the scope of the novelty. At ESP, the methodology was idealized by Caio Ribeiro It is Denilson and formatted in partnership with highly trained professionals in the field of physical education, not only with the technical part of the game, but also with the pedagogical and cultural part, providing a global vision of the sport.

With Real Madrid, the methodology is based on a holistic concept: evolution and growth of the player’s techno-tactical, physical and psychological qualities, in addition to the international big brand that signs and trains the country’s teachers. In July 2023, the Real Madrid Foundation team was in Brazil to integrate the ESP + FRM teams and together, they integrated the methodologies.

Present in more than 90 countries, the methodology for soccer schools of the Real Madrid Foundation, which joins ESP for the operation ESP IBIRAPUERA FUNDAÇÃO REAL MADRID, has more than 85 thousand participants per year, in more than 650 projects. Each of the units reinforces the commitment to transmit values ​​through football, such as motivation, self-esteem, respect, equality, health, autonomy, teamwork and companionship.

“ESP is highly technically prepared, and especially on the human side, developing people with the essential values ​​of the sport. With the arrival of the biggest brand in the world REAL MADRID, we won more than the seal, we gained in technique, game practice on the field and presence in possible championships for ESP IBIRAPUERA FUNDAÇÃO REAL MADRID”adds Caio Ribeiro, partner and creator of the ESP methodology.

ESP IBIRAPUERA FUNDAÇÃO REAL MADRID opens from Monday to Saturday, with schedules defined by category, inside the Arena Ibirapuera – Av. Dr. Dante Pazzanese, 421 – Ibirapuera. Classes are formed with students from 5 to 14 years old (from under 06 to under 14). “Today there are 120 students who attend our space every month, and with the new brand, we expect to double the operation by the end of the year”, submits Tico Sahyoun.