The unbearable burden of using and consuming pay television. It is quite possible that this will not be possible…

“This football makes us Sky Fo”! A message that has stood out in most corners of Serie A and Serie B for years, criticizing the drift of football calendars with the advent of pay-TV. which, year after year, ensured that matches were spread over multiple days and time slots, avoiding simultaneous matches as much as possible, in order to maximize the costs of securing television rights in terms of viewership. An increasingly persistent trend is permanently eliminating the Sunday 3:00 pm ritual (and, as a result, emptying out even historic shows like 90° Minuto) to keep more and more consumers sitting in front of the TV and fewer and fewer fans watching. stadiums, especially at away games. A change in habits that has prevailed so much that pockets of resistance are now becoming fewer and fewer, and they make noise with slogans against “modern football”, which are heard less and less in stadiums, and accusations that focus more on “the need to have more than one season ticket” than on the distribution of championship rounds, which now run from Friday to Monday, and often from Tuesday to Thursday, when we encounter midweek rounds.

Source: Tutto Mercato Web

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