Can the Juventus brand become like the Ferrari brand? In a long interview with Tuttosport between the transfer market and the additional field, the CEO of Juventus, Maurizio Arrivabenealso answers this question: “The Ferrari brand comes from an already global approach, it has the advantage of always competing all over the world thanks to the type of competition it has always entered (it is the only team that has never missed a single competition). ). Formula 1 World Championship). Juventus are a team that was born locally, expanding nationally, finding its place in Europe and today wanting to take a global leap. These are two different stories: Ferrari was originally born global, Juventus can become it.”
Source: Tutto Mercato Web
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