“There is no new Juventus, there is a Juventus whose goal is to continuously maintain the team at the highest level and strive for very high goals.” say so Maurizio ArrivabeneCEO of Juventus, in a long interview Tuttosport: “I will not repeat Boniperti’s famous phrase that “winning is the only thing that matters”, but the goal is always the same. We’re planning a Juventus that starts with football because it’s our beating heart, but it’s the one that expands into other dimensions. I believe that the Juventus brand has great potential and that we can go beyond the Italian borders, discovering other areas of business that can be used. Obviously it all starts with a win or a competitive team at a high level, without that you put in a lot of effort. But we were lucky to start by positioning ourselves in Italy and Europe, which allows us to go beyond the concept of a football club and become a global company.”
Source: Tutto Mercato Web
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