Palmeiras and PUMA launch special uniform in support of Pink October and Blue November

A Palmeiras Sports Society and the PUMA Brazil join forces to support the Pink October It is Blue november, months focused on combating the prevention of breast and prostate cancer, respectively. To draw attention to the causes, the partnership brings with it the launch of a historic uniform for the Palestine club, produced in limited quantities and which can only be sold through a virtual auction. Both Palmeiras and PUMA renounced the profits and all the money raised in the action will be destined to the ACCamargo Cancer Centera reference institution for cancer treatment in Brazil.

In an unprecedented initiative and aimed at promoting even more visibility for the cause, the new uniforms will be used on the field by the men’s squad (game against Atlético-MG on 10/19 for the 27th round of the Brazilian championship). In a press conference that took place this Monday (16) at the ACCamargo headquarters, the President of Palmeiras, Leila Pereirahighlighted that the action is part of Alviverde’s institutional responsibility program, For a Greener Futurewhich aims to generate positive social, economic and environmental impact for the world of football and for society as a whole.

“More than a football club, Palmeiras is an organization committed to the challenge of positively impacting the football industry and society as a whole. Through the For a Greener Future program, the club works to encourage responsible behavior and carries out different social actions, exploring the wide reach of its brand. If we want to transform the world into a better place, everyone, without exception, must contribute. Our management is very pleased to be involved in such an important cause as the prevention and treatment of breast and prostate cancer”, says the President of the club. Data about post-pandemic diseases are worrying, such as the 54% reduction in prostate cancer diagnoses in Brazil according to the Ministry of Health, and a 26% increase in serious cases of breast cancer in the country (IJPH). Furthermore, according to the National Cancer Institute (INCA), 71.7 thousand new cases of prostate cancer and 73.6 thousand new cases of breast cancer are expected for the 2023-2025 period.

To the General Director of ACCamargo, Dr. Victor Piana Andradethe action will contribute to raising awareness and preventing cancer among the population. “Cancer still kills 10 million people annually, this scenario could be very different if we had healthier habits and the routine of taking screening tests. I thank PUMA and Palmeiras for joining ACCamargo in this action to raise awareness for everyone to think about cancer before you have one. This is what we call oncological health”he adds.

Green mantle gives way to pink and blue colors

The new uniform was created with a split design, with one half pink and the other blue, representing both oncological causes. On the right side of the chest is pink with the PUMA logo and, on the left, the club’s traditional “P” embroidered on top of the blue color. On the back of the shirt, there is the signature “For a Greener Future”. The products have a tag with a holographic seal with the club’s badge, which guarantees the quality and originality of the product, in addition to having dryCELL technology, which provides the fabric with breathability.

“This is one of the most purposeful uniforms we have created since the beginning of the partnership between Palmeiras and PUMA. Wearing the shirt of a much-needed cause, together with the club, is extremely gratifying, meaningful and historic for the brand”highlights Sebastian Diazpresident of PUMA Brasil.

The sale of the shirts will only take place through a digital auction, which will last 10 days from 11/01. The shirts worn on the field by the players involved in the matches can be purchased with an autograph. The buyer can also choose to pick up the shirt directly at the Football Academy, with the right to a guided tour of the Palmeiras training center, or receive it at home anywhere in Brazil. The press conference was mediated by journalist and anti-breast cancer activist, Sabrina Parlatorewho contributed his efforts to the cause.