“Modena-New Balance, official marriage” – that’s the name. the rest of Carlino.
He will be the technical sponsor of the Tessera team. He dressed such teams as Liverpool, Atlético Bilbao and Roma: he expected a new form.
The indiscretion started around Viale Monte Cosica at the beginning of last season, then confirmed as the months went on and finally officially yesterday. Modena is projected into the future and, above all, into football with a European vision thanks to a three-year agreement with New Balance, Canarini’s new technical sponsor, who will dress the Tessas team from the championship back to B. All this is part of the ambitious programs that the Rivetti family has prepared for the color yellow and the well-known desire to make the brand more and more known not only in Italy.
And it is obvious that the relationship with the well-known Boston company projects yellow colors not only on the circuit, given the partnerships that already exist in Europe and in the world between New Balance and football clubs. There are many examples. The French championship has Lille, the Spanish one has Athletic Bilbao, the Portuguese one has a port, and the Belgian one has the standard Liega. The NB binomial – football has already been a winner, just remember Liverpool’s Champions League victory in 2019, when the Reds had New Balance as a technical sponsor. In Italy, the only case of sponsorship is Roma, who have been associated with the American brand for a year and which has already brought good luck, given the success of Mourinho’s Giallorossi in the Conference League. […].
Source: Tutto Mercato Web
I’m Todderic Kirkman, a journalist and author for athletistic. I specialize in covering all news related to sports, ranging from basketball to football and everything in between. With over 10 years of experience in the industry, I have become an invaluable asset to my team. My ambition is to bring the most up-to-date information on sports topics around the world.
