Assembly of League B, during which the budget for 2022/23 presented by President Mauro Balata was approved. A financial year that ends with a profit of several hundred thousand euros and in which there is a significant increase in income distributed between clubs, +0.9 million euros per club, thanks to a 7% increase in reciprocity and the sale of intellectual property rights”, in contrast to extremely difficult scenario that characterizes the international economy and the football industry,” Balata emphasized. The company’s policy continues to focus on work-life balance, recognizing rewards and training internal resources to maintain and improve the performance of the structure, as well as acquiring special certifications that allow it to better position itself in the market.
The results obtained from the sale of television rights for the 2021/24 triennium, as well as the expansion of international rights, which clubs particularly appreciate, have been confirmed. It is the spread of the international market that has allowed the B Championship to remain visible in more than fifty countries on all five continents, including the United States, where a communications giant like Fox broadcasts matches of the tournament every week, and Australia and New York Zealand, where the entire championship can be seen watch through the OTT platform dedicated to the Italian community Il Globo TV.
New investments in audiovisual production have made it possible, first in Italy and Europe, to create Full Remote Production, a technology that will in the future be able to guarantee savings by reducing vehicle traffic in stadiums.
In terms of TV audience, the 2022/23 Championship saw a significant increase in TV viewership compared to the previous season, which increased by 25%. The most popular day was the 19th day on December 26th, demonstrating the correct choice of boxing and game day during the World Championships in Qatar.
Source: Tutto Mercato Web
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