Books #ioleggobecause in stadiums B

League B is always close to the youth and their training. Just as it happens on the football fields, when dozens of children grow up each year at Serie B clubs to compete on major national and international stages, learning and reading are also fundamental components of growing as an individual. Recognizing this, President Mauro Balata has decided this year to support again the #ioleggochè campaign, a project that is now in its eighth year and has the potential to reach almost four million students and more than 25 thousand schools through the donation of books to schools of all levels and levels. the extent of its territory.

On Saturday 4 and Sunday 5 November, on the occasion of the 12th round of the championship, the captains of the 20 teams of the BKT series will take to the field with the book, and then hand it over to the children during a gala event in midfield. A gesture reminding all Serie B fans from November 4th to 12th to go to bookstores and donate the volume to school libraries in their city.

Balata himself emphasizes the importance of the project, “which represents the largest national initiative for the development of reading, capable of providing schools of all levels and levels with more than two and a half million books in a process that has been going on for eight years.” Marrying with a young championship that is as attentive to their education as ours was was inevitable, since supporting this very important initiative means providing many young students with the opportunity to receive books that improve their critical faculties and their approach to the world.

The pre-match initiative on Day 12 will support a social campaign on League channels, as well as messages delivered by official broadcasters and stadium speakers, as part of a larger communications project involving the Presidium of the Council of Ministers. as well as national channels Rai, Mediaset, Sky and La7, which will broadcast a special promotional video.