Supercopa Desimpedidos has exclusive shirts for the channel’s 10 years

In celebration of 10 years of Brazil’s pioneering football channel on the internet, the 7th Super Cup Unhindered brings something new for fans. The launch of the championship’s official shirts, which brings together eight teams with names, badges and memes that marked a decade of activity on social media, is the result of a partnership between Desimpedidos and Nikethrough Fisia – official distributor of Nike do Brasil.

“The Desimpedidos Super Cup is the most anticipated event of the year across the internet and also by our NWB team. Celebrating the 10-year milestone of Desimpedidos required something even more special for this moment. With that, we developed a project to rescue our history and share with our community. In collaboration with Nike, we designed an unprecedented line of uniforms, each with a unique identity for each team created, which incorporates references from this decade of football and ‘zueira’ on the net”, said Bruno Gan, art director at NWB.

40 Years, Atlético Brasóliense, Independiente Del Brabo, Máfia do Apito, Picanha FC, Rasta Pra Cima, Real Castiguinho no Final and XII de Biracicaba are the teams of Unimpeded Super Cup 2023. Lots of ‘insider’ jokes for real fans and 10-year history behind each team name.

“The partnership with Desimpedidos represents an important step in our marketing strategy. We recognize the channel’s ability to connect football fans with Gen Z’s authentic language on the internet. This collaboration allows us to bring consumers closer to Nike in a genuine way and meaningful, demonstrating our commitment to keeping up with trends and meeting the expectations of this passionate audience”, concludes Gustavo VianaMarketing Director at Fisia, official distributor of Nike do Brasil.

The history and concept of each team will be presented through a series of content on Desimpedidos’ social media (@desimpedidos) in the coming days along with the opening date for sale of the shirts, which will be available on nike.com in November. First-hand information will be shared in the Desimpedidos Telegram, WhatsApp and Discord communities.

The surprises of the 7th Desimpedidos Super Cup don’t stop there. The biggest collab on the internet promises to be the best of all time and will have the Anhembi Sambódromo, in São Paulo, as the stage for the most anticipated football entertainment on the internet. For the first time, the championship will set up a complete football structure, including the field with the support of Soccer Grass, on the São Paulo samba catwalk.

This year, a new phygital experience is reserved for the Desimpedidos community. The audience will have the unprecedented opportunity to be part of the championship’s guest cast, leaving the screen and experiencing the excitement of the 7th Supercopa Desimpedidos directly on the field.

Another great expectation for this year is the confirmation of the participation of renowned names and the presence of legendary icons from previous Super Cups. Fred recently revealed during an event that Rodrigo Hilbert expressed interest in being invited. Furthermore, Tiago Leifert publicly expressed his desire to participate in the competition.

The 2023 championship will follow the 2022 model, with recorded games and a live final, offering multiplatform content to the audience. The community will be able to watch the full games on YouTube and enjoy the best moments, memes, plays and results in different formats through platforms such as YouTube Shorts, Instagram, X (Twitter), TikTok, Telegram, WhatsApp and Discord. The final can be watched in person by the public. Information about the date, location and how to participate will be published on Desimpedidos’ social networks. And there’s even more news to come!

The format also brings innovations in the gaming universe. The Supercup Desimpedidos will join the Roblox metaverse. Luis Barbosa, the TEIA NWB content creator known as Santos Masinha and creator of the Roblox Cup, will build an environment in the game universe to hold the online championship. The field, uniforms and main players will be present and integrated with the characters already known from the Roblox Cup.

In addition to Nike, the championship is sponsored by MrJack.Bet, which will have its brand integrated into Mister’s halftime challenge, involving the competition of one player from each team in the match. A Clear also participates, providing the “Cabeça Fresca” moment, remembering historical and performative moves, while the Philips plays an essential role as the protagonist of VAR, providing game statistics and reviewing controversial moves.

Two brands joined the wave of dedicated products to celebrate 10 years of Desimpedidos with special products. Brownie do Luiz will sell a special edition of commemorative cans on the website browniedoluiz.com.br. And Stanley arrives with the launch of the thermos bottle in a personalized and limited edition on the website stanley1913.com.br.

With a nomination in the production category at the Caboré Awards, NWB, content tech from Grupo SBF, which is part of the largest sports ecosystem in Brazil together with FISIA, Nike’s official distributor in Brazil, and Centauro, is the owner of the content brand Desimpedidos and is considered the largest producer of sports content for the internet. The company’s production capacity, brand integration and community strength resulted in more than 250 million multiplatform views of Supercopa Desimpedidos in the 2022 edition.