The Asian country no longer only has several of the main figures in world football. Now he is also joining forces with the governing body, which has already assured him of the organization of the 2034 World Cup.
Saudi Arabia is taking over world football. Not only by recruiting several of today’s main figures, such as Cristiano Ronaldo, Neymar and Karim Benzema, to boost a championship that has long been at the secondary level. Today, it is doing so in a more direct and concrete way: an oil giant in this country becomes the main sponsor of the governing body of the sport with the most supporters in the world. He does this, of course, thanks to a juicy check.
According to the English newspaper The Times, The Aramco company has concluded a sponsorship agreement with the entity chaired by Gianni Infantino that will govern until 2034 . This figure makes it the organization’s most important business pact: involves the payment of 100 million euros for each year of relationship .
A company allied to sport
FIFA is not the only sporting entity with which Aramco has established relationships. The company is present in other major disciplines, such as Formula 1, the Premier League, women’s golf and cricket. . All this participation naturally translates into millionaire contributions.
Getting involved in this type of business, regardless of the size of the amounts, does not represent a greater expense for a company which, according to its latest financial statements, earned more than $160 billion last year, mainly from the exploitation of natural resources.
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FIFA usually enters into commercial agreements with large companies in the countries to which it awards the World Cup. So, for example, she was linked at the time to the Russian gas and oil company Gazprom before the 2018 World Cup, which was being played in that country. For 2022, its main ally was Qatar Airways one of the flagship companies of the latest host of the biggest football event on the planet.
Saudi Arabia was announced by Infantino himself as the organizer of the 2034 World Cup. The choice was determined, regardless of the vast economic possibilities of the Asian country, For Australia’s resignation from the candidacy it had raised for the same purpose .
This designation has reignited discussions similar to those which took place in the run-up to the World Cup in Qatar, which saw Argentina, regarding restrictions on individual freedoms prevalent in the Arab state .
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Source: Latercera
I’m Scott Moore, a professional writer and journalist based in the US. I’ve been writing for various publications for over 8 years now, and have been working as an author at athletistic for the past five years. My work has been featured by some of the leading sports websites and magazines across Europe.
