A survey conducted by Japan-101 determined the earning potential of the most sought-after footballers by brands, analyzing variables such as follower counts and participation rates.
The football industry is currently reaching amounts that exceed what is imaginable. The big stars of world football have become real sought-after brands that push brands to fight for them. It is no longer just about the salaries of millionaires paid by the institutions in which they work, but a complete network to generate profits.
Faced with this reality, Japan-101 conducted an investigation into the potential income that these stars can obtain only by considering the social network Instagram, taking into account variables such as the number of followers or participation rates. The study focused only on players participating in the current edition of the Champions League. The results were shocking.
Millions for a single message
In this selection list Toni Kroos appears in fifth place . He is one of the most influential footballers in the world: he has 43.5 million followers on Instagram. Investigation reveals that current Real Madrid midfielder He can charge more than 28 million pesos per post.
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Antoine Griezmann is in fourth position. The Atlético de Madrid player, who had an unimportant stint at Barcelona, You have the opportunity to earn 34 million per post that’s because he has 41.3 million followers and 0.43% engagement.
Third place goes to a multi-champion veteran of Real Madrid: it is Sergio Ramos , who is currently defending the Sevilla jersey. He is followed by 61.2 million people on Instagram and His potential earnings exceed 51 million pesos for publication.
Despite his injuries and his poor participation at Juventus, Paul Pogba occupies the second place on this list. The 30-year-old Frenchman can earn 54.5 million of pesos given that he has 61.4 million followers.
First place goes to the man who is today, for many, the biggest star in world football: Kylian Mbappé. He averages 2 million likes on his posts. He has 110 million people following him on Instagram and an engagement rate of 4.47%. His potential income per post is 82 million pesos.
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Who else is in the top ten?
- 6: Robert Lewandowski, 22 million pesos per publication
- 7: Luka Modric, 20 million pesos
- 8: Kevin De Bruyne, 14 million pesos
- 9: Erling Haaland, 12 million pesos
- 10: Casemiro, 11.5 million pesos
Read in El Deportivo
Source: Latercera
I’m Scott Moore, a professional writer and journalist based in the US. I’ve been writing for various publications for over 8 years now, and have been working as an author at athletistic for the past five years. My work has been featured by some of the leading sports websites and magazines across Europe.
