Supercup Desimpedidos debuts in the Roblox universe

More digital than ever, in the year celebrating 10 years of Unhindered, NWB reveals a new venture in collaboration with the Santos Masinhacontent creator of TEIA NWB and responsible for Roblox Cup: The Supercup Roblox Desimpedidos. The virtual tournament in the metaverse (metavárzea for the Desimpedidos community) starts on November 29th, with games broadcast at 7pm on Wednesdays, Saturdays and Sundays. The final is scheduled for December 13th, the day before the decision of the real-life Supercup Desimpedidos.

“SupercopaRoblox Desimpedidos seeks to provide a unique phygital experience, at the intersection between the real and the digital world, attracting the attention of sports fans and bursting the bubble of football and gamers. Furthermore, it was a desire to create a connection space for the public, taking our content and brands to the metavárzea, the place where we can explore the essence of football with the entertainment we have been doing for 10 years”account Bruno Grossi, head of TEIA NWB, the company’s talent management area.

Skins from original creators and affiliates of TEIA NWB were scaled and replicated in the virtual environment, such as Fred Bruno, Bira, Tinoco, Danilo Soto, Didicão, Chico Pedrotti for players, and Paulo Vita as a reporter. In addition to other personalities such as Braune, Xurrasco 021, Helmet Goalkeeper, Gabigol’s lookalike, Luis Felipe Freitas, Felipe Castanhari It is Supla. Iconic characters from the Roblox Cup were also incorporated, such as big dog, Dog, big tiger, Leobigol, Nina It is cockatielas well as others with pop culture references.

The Supercup Desimpedidos field at the Anhembi Sambódromo and the personalized uniforms identical to the originals were created in the Roblox metaverse. Channel-specific elements, such as the Super Cup cup, Paulo Vita’s wig, and Chico Pedrotti’s microphone, were also added to the game.

Players will be operated exclusively by Santos Masinha partners and, unlike the traditional format, SupercopaRoblox Desimpedidos adopts a unique knockout games approach from the start. The four winners advance to the semi-finals, resulting in the final on the 13th. The dispute will be broadcast live on YouTube and on Twitch for Santos Masinha/Copa Roblox and on Twitch for Desimpedidos, with cuts for the main digital platforms.

“This experience of being able to recreate such an iconic internet championship in the Roblox universe is incredible. We dedicated ourselves to bringing various details into the digital environment and bringing people a fun experience from the competition to the game. We are in the warm-up phase with several previews and spoilers and soon we will have the launch and our expectations are high to show everything to the public”, ends Luis Barbosacontent creator behind the Santos Masinha and Copa Roblox profiles.