Taking control: Cristiano Ronaldo’s new million-dollar bet

HAS Cristiano Ronaldo betting doesn’t seem to scare him . The Portuguese did not hesitate to leave European football, whose last position was, in his case, Manchester United, to join the very young Saudi league. He sacrificed his sporting prestige in exchange for a big contract that brings him $200 million per season. . The impact produced by the movement is undeniable, even if there is not enough time to measure its true effect.

The same logic can be applied to the latest operation in which the Portuguese is involved. This time it has nothing to do with his sports career, although it is indirectly linked to football. The model, in fact, works: CR7 changes team and, once again, aims to become the development factor of a nascent product with great room for growth.

In the world of video games, Portuguese is a guarantee. For those who use it in their teams, it always guarantees speed and many goals in the most varied way possible. For developers, it is also a success factor . In fact, EA Sports had him as the protagonist of the iconic FIFA saga in installments 18 and 19, with the result being profits from a title now produced under another label. The end of the alliance between the Canadian production company and the governing body of world football resulted in a name change, although the spirit of the game remains the same: now EA Sports FC. .

Before, in fact, CR7 had the same honor, but in the competition: Pro Evolution Soccer, current eFootball . In 2008, 2012 and 2013 he also appeared on the cover of the flagship product of the Japanese company Konami.

Cristiano, accustomed to going against the tide, is now doing so to support emerging competition from the main market players: he became an investor in the UFL. The bet is a millionaire: the Al Nassr striker will contribute $40 million to the development of the title .

The Portuguese is excited about the alliance with Strikerz Inc.”I am excited to be part of this project because UFL can become a new alternative to football video games. “, he declared, in an official press release

Eugene Nashilov, CEO of Strikerz Inc., is on the same page. “Having Cristiano Ronaldo join us as a partner and investor is an important step forward and a confirmation of our vision to create the leading game for football fans in the world. UFL is committed to innovation, technology and entertainment “, he emphasized.

The executive values ​​the union with one of the leaders of contemporary world football. “This is an ambition shared by Cristiano and we are excited to work together, while continuing to collaborate with future investors, to create a game that fills a gap in the soccer games market by unifying a gaming experience rich with continuous progress and an equitable approach. “, he insisted.

UFL does not yet have a release date and will be free to play, a similarity to eFootball. It will not include paid transactions and, according to its creators, the efforts are aimed at providing users with the most faithful football experience they have enjoyed until the game is available.