The São Paulo club became famous in the Asian country after the famous K-pop singer, Gaeul, wore the Brasileirão Série B team’s t-shirt
In recent days, a very random moment marked internet users. Gaeula singer of K-Pop from the South Koreaappeared wearing shirts from Guaraniteam from São Paulo Serie B of Brazilian championship. Because of this, the club’s image simply soared among eastern users, causing Bugre’s management to decide to launch a special shirt, which brings references to the musical style.
Due to the sudden success in Asia, the club brought a new line of shirts that will have a casual style, with references to oriental culture. Guarani’s idea is to take advantage of the engagement generated by K-Pop artists to expand the team’s market outside the Braziloffering fans a new collection.
“The objective is to offer our fans unique pieces that express the club’s identity, taking advantage of the current trend. Furthermore, we are working to make this line available not only in Brazil, but also around the world”stated Adriano Hintzepresident of Guarani.
The new Guarani collection is scheduled for June, when Gaeul, who is part of the group IVEwill be on tour in São Paulo. Before the singer, another musical style star was seen wearing an outfit from the team. The Japanese Riverfrom the band NiziU, wore a Bugre shirt, this time green. Both are inspired by models used by the team in 1996, when they played some games in the Japan.
Guarani’s unexpected success in the K-Pop universe. https://t.co/Ym2uzPT7I1pic.twitter.com/FZpBZjygIO
— MKTEsportivo (@mkt_esportivo) January 25, 2024
Source: sportbuzz
I am William Jackson and I have a passion for sports journalism. With over 3 years of experience in the industry, I have worked in a variety of roles to improve the quality and accuracy of sports news coverage. As an author at Athletistic, I specialize in covering football news and providing comprehensive analysis for fans around the world.
