First Deputy General Producer of Match TV Ryzhkov: “It is important that the channel shows everything beautifully and talks about football”

Dmitry Ryzhkov, first deputy general producer of , said the channel was always looking for new tools to attract viewers and stressed the importance of high-quality football broadcasts.

On Thursday, the forum “Russia – a sports power” opened in Ufa. On Friday, a joint session “Promotion of sports in the modern information space” will take place with and the Russian Football Union, hosted by presenter and commentator Georgy Cherdantsev.

— I have loved football since my childhood. If now (there is) a fairly wide range of entertainment for young spectators and the older generation, then in my childhood, football was probably the only entertainment where you could relax. Previously, it seemed that there was no need to fight to attract viewers to the television and to the stadium. Today the situation has changed, with so much entertainment we have to fight for the viewer, and times are difficult for clubs who want to participate in the international scene. is looking for new tools to attract viewers, although in my opinion football should exist on its own, there is no need to force anyone into the stadiums. But now is the time.

The RFU has a young team, they try to package their product well. “” is important for showing everything beautifully and talking about football. Thanks to the RFU for the new format of the Russian Cup. In Cup, you can approach the player on the bench during the match and interview him.

The main task of everyone is to involve as many people as possible in the sport. KHL colleagues have long provided access to locker rooms, but in football it is difficult to do this. It’s a very sacred story in football. But we accept the rules of the game.

— Has football become more open?

“In my opinion, clubs sometimes open by force,” correspondents report Ryzhkov’s words.

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Source : MatchTV

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