According to Reuters, the host country will allow fans with tickets to buy the alcoholic drink, provided by the brand that sponsors the World Cup, three hours before the start of the match and one hour after the final whistle.
Qatar will allow ticketed fans to buy alcoholic beer at World Cup matches three hours before kick-off and one hour after the final whistle, but not during the match , as reported by Reuters. Budweiser, one of the main sponsors of the World Cup, with the exclusive rights to market beer during the tournament, will serve this product in the perimeter surrounding each stadium, but not in the stands or on the esplanade of the stadium.
This year’s World Cup is the first to be held in a Muslim country with strict alcohol controls, which presents particular challenges for the organizers of an event sponsored by a multinational brewing company (AB InBev). “He will be available when the gates open, which is three hours before kick-off. Whoever wants to drink can. And also when they leave the stadium for an hour after the final whistle,” a source explained. quoted by Reuters.
“We are working closely with FIFA, who manage relations with the Qatari authorities, to ensure that our activations for the tournament are executed with respect and in compliance with local rules and regulations,” a spokesperson said. of Budweiser AB InBev. .
One of the questions that has swirled around the World Cup in Qatar will be the role of alcohol in the development of the competition. Although it is not a “dry” stadium like Saudi Arabia, the consumption of alcoholic beverages in public places is illegal in the host country. Visitors cannot bring alcohol into Qatar, even from the duty-free airport, and cannot buy it from the country’s only liquor store, located on the outskirts of Doha. Only foreign residents with a permit can shop there for domestic consumption.
The Budweiser Company will offer its non-alcoholic product in stadium lobbies and kiosks during matches and at other fan sites. “We always respect local customs and culture in the markets where we operate or host events,” AB InBev told Reuters.
The 2022 World Cup kicks off on Sunday, November 20 with the opening match between Qatar and Ecuador.
follow on Jock
Source: Latercera
I am Sandra Jackson, a journalist and content creator with extensive experience in the news industry. I have been working in the news media for over five years. During this time, I have worked as an author and editor at various outlets producing high-quality content that attracts readers from different demographics.
