With Latin America event, TV deal and Mito Pereira: LIV Golf gives details on its new million-dollar season

The Saudi Golf Super League, where Joaquín Niemann previously competed, announced that by 2023 it will have 14 tournaments and each contest will continue to bring in $25 million.

The LIV is entering its second year of life. After a year 2022 where they revolutionized the world of golf and caused a war between the best representatives of the planet, the Saudi circuit continues to show the details of its expansion throughout the world. For this, this 2023 they will have new events, new contracts and a new Chilean in their ranks.

The latter refers to Mito Pereira, who was confirmed that day in Torque GC, a team led by Joaquín Niemann and which competes to be the best team in LIV. Arrival which also expands the Latin delegation that the new tour has and which includes Sebastián Muñoz, Abraham Ancer and Carlos Ortiz.

Thus, his appearance will take place during the first stage of the current tour, which will take place in El Camaleon Golf Club in Playa del Carmen in Mexico. A milestone for Latin America, as it will be the absolute start of a LIV date in the region.

The news came with the confirmation of the 2023 calendar, which also announces changes. In 2022, only seven tournaments have taken place, a sum which this year will double. To five of the cities that cheered last season (London, Chicago, Miami, Jeddah and Bedmister) North American destinations such as Tulsa, Washington and Orlando will be added, along with international stops in Australia, Singapore and Spain.

Although purses of $25 million per tournament will remain it is obvious that the expansion of the tour will bring even more money into play. A final leg will also continue to be contested only by teams, although it will move from Miami to Jeddah, the second largest city in Saudi Arabia .

What will change this year is the exposure of the league. LIV has announced that by 2023 the tournaments will reach open TV through a TV deal with US broadcaster CW Network, so an audience of 100 million viewers is expected.

A bond that Greg Norman, general manager of LIV and winner of two majors, applauds. “We have a great platform that really should be shown to the world. When we go abroad, we are applauded and accepted and everyone wants to see us. So here in the United States, obviously it was very important to our business plan to make sure we’re on TV and we’re going to be on TV. “, he commented. It’s finally done thanks to the CW, the 21st channel with the highest average audience in prime time and which mainly profiles its content on the youngest age groups.

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Source: Latercera

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