Star, talent scout and businessman: Niemann’s ubiquitous role at LIV

Among the 48 players who make up the field of the LIV Golf for this 2023, Joaquín Niemann has a special role. The Chilean is one of the main faces of the tournament and his status not only translates into what he can achieve on the pitch, but also off it. It was the key to latin expansion within the competition and his youth also positions him as a fundamental figure in attracting new generations. All of these factors bring it to light. Of the public, bets and organization.

The first point of analysis is its crucial role in the arrival of Myth Pereira and Sebastian Munoz at super league . Upon arriving at LIV, Niemann began convincing his friends to emigrate to the PGA, taking a lead role in a massive getaway that had already begun with him and Mexicans Abraham Ancer and Carlos Ortiz.

In fact, Muñoz admitted that in an interview he made with a media of his country to announce his signing in the new league that is breaking into the world. “The first contact happened, above all, through Joaquín. I wouldn’t have been interested in LIV if it hadn’t been for the possibility of forming a team with my golfing friends, something I never imagined possible. It didn’t exist a year ago,” said the Colombian.

Joaco for his part also confessed back then that they were looking for a way to bring Mito Pereira to LIV. “I would love to bring him in, I’m doing my best, but in the end it’s his decision,” he said. Months later, they are already playing together in Torque GC, a 100% Spanish-speaking team in the new league.

But the man from Talagante went further and understood that for the continent to become stronger, it does not only depend on the players, but also on the visibility. that’s why it’s zapping inverter the internet cable company which announced this week that it will air LIV in its entirety for the next three seasons.

“Although we had many interested parties to participate in this third round, we choose investors who add value beyond capital, for this reason The entry of Joaquín as an investor and ambassador reinforces the acquisition of the rights of LIV Golf and our strategy of differentiation through exclusive content”, commented Gustavo Morandé, CEO of Zapping.

The modernization of transmission, which also goes hand in hand with the idea of ​​events to reach new generations. It’s not for nothing that they also changed the traditional rules of the game, to attract some fresh air. There are no longer four laps with different starts. From now on, everything is played in three days and all the players start at the same time on different holes of the course. “They are aimed at new generations, who do not bother to spend 12 hours watching golf in the same day. I think it will be a refreshing tour and sooner or later they will go with the PGA,” Niemann’s father quipped at the time. that his son confirmed to the world his farewell to the North American tour.

But none of this could have happened if the Chilean didn’t possess one of the greatest golfing talents on the planet.

At 24 and with two PGA wins under his belt, Niemann is one of the most in-form players in LIV. Level that translates into the great attention he receives on tour. Not only to be captain, but for the great 2022 he has achieved on the circuit, despite having played half of the events on the calendar.

In fact, he reached the first date of the current season (which today defines its winner) as the third most likely player to be the leader according to the bookmakers. Ahead of him were only Cameron Smith and Dustin Johnson, both Majors winners and world-renowned great artists. While the American was number one in the world, the Australian came last year to be second on the planet.

This is the status in which they placed Joaquín Niemann, a player who came to LIV for much more than playing golf. His arrival has also transformed him into a strategic figure for the development of the league who hopes to conquer the world. He’s a star on the pitch, but a scout and a refreshing face.