Swiss company Gowago used technology like GPT Chat to see which animal best represents each brand.
An idea that started as an entertaining game and a local marketing gamble that went viral . The Swiss company Gowago, a car leasing start-up, was looking to attract users through different marketing content and wondered what animals would represent car brands based on the concepts that identify the most important and well-known automotive companies in the world.
So that the answer is not subjective, subjected the process to artificial intelligence and via ChatGPT and Midjourney they achieved such striking results that the publication had more than 90,000 likes on the LinkedIn account of Leo Chevailler, the CEO of Gowago.ch .
The work took as information the existing data concerning certain qualities of cars, the philosophy of brands, and compared them to the physical and behavioral characteristics of animals.
And to make the result more attractive, like good marketing content, these animals were given a human personification, both in the posture of standing on two legs, in addition to the clothes they would wear.
The animals that personified brands for many may be quite close to the real thing, although not all manufacturers liked the species they were associated with:
– Tesla: a cheetah for innovation, speed and visionary spirit.
– Volkswagen: a Labrador retriever for reliability, versatility and user-friendliness.
– BMW: an eagle for precision, concentration and excellence.
– Skoda: A beaver for practical engineering, reliable value and simplicity.
– Toyota: a turtle for reliability, quality and respect for the environment.
– Audi: a red deer for technological advances, environmental awareness and luxury.
– FIAT: a sighthound for Italian style, speed and simplicity.
– Mercedes-Benz: a crow of prestige, intelligence and luxury.
– Peugeot: the peacock of elegance, confidence and heritage.
– Volvo: the polar bear of safety, engineering and environmental awareness.
Source: Latercera
I am David Jack and I have been working in the news industry for over 10 years. As an experienced journalist, I specialize in covering sports news with a focus on golf. My articles have been published by some of the most respected publications in the world including The New York Times and Sports Illustrated.
