The renowned national golfer has made a wide selection of musical themes for the German multinational. “Those who know me know that music is super important to me,” he said.
The representative of Kaufmann vehicles, in a pioneering initiative in the country, launched its Spotify account in mid-2022, quickly becomes a listening success. Each list was compiled under careful curatorship that worked based on customer profiles by car category.
“As Mercedes-Benz in Chile, we are constantly looking to offer new experiences to our customers and music allows us to accompany them in multiple facets of their lives: when they travel by car, when they play sports, in the company of their friends, relatives and many other instances. In addition to conveying to them the identity of the brand, we are sure that many will feel identified with the lists on which we have worked in our Spotify account, showing them musical proposals similar to their tastes and, why not, surprising with new discoveries,” said Gonzalo Vallejo, deputy director of communications at Kaufmann.
In this sense, the brand surprised its followers with a special collaboration with golfer Joaquín Niemann, who personally selected his favorite songs and designed a new playlist for the Mercedes-Benz platform in Chile. “Those who know me know that music is very important to me and I love being able to share my favorite songs with Mercedes-Benz fans” said the athlete.
varied taste
Niemann’s playlist is an eclectic mix of musical genres that reflects the spirit and energy of the famous Chilean golfer. Among them, “Call On Me” by Eric Prydz, “Jiggle Jiggle” by Duke & Jones/Louis Theroux and “One More Time” by Daft Punk.
“If you like to drive accompanied by good and varied music, I’m sure you will enjoy this playlist very much because it is designed to go through different musical styles and never get bored,” concluded the national golf letter and ambassador for Mercedes- Benz. in Chile.
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Source: Latercera
I am David Jack and I have been working in the news industry for over 10 years. As an experienced journalist, I specialize in covering sports news with a focus on golf. My articles have been published by some of the most respected publications in the world including The New York Times and Sports Illustrated.
