Carlos Alcaraz, number one in electric cars

Tennis has had one of the most spectacular days in recent times. The Wimbledon final pitted Novak Djokovic and Carlos Alcaraz against each other, two athletes who were looking not only to win the crown on the London turf, but also to climb to the top of the ATP rankings.

The battle was memorable. After four sets, the young Spaniard of barely 20 years old realized the Serbian and kept his second Grand Slam (he also won at Roland Garros), suggesting that the step is being taken for a new generation of players. of tennis.

Outside the field, more specifically in the automotive field, the native of Murcia also goes through new generations of vehicles, since he drives an electric car, the BMW iX1.

But Alcaraz’s proximity to plug-in cars is not new.

According to the Hispanic, ambassador of the Bavarian brand since last year, the memories of his first cars are all electric, since he had a battery-powered car as a child and now drives an electric vehicle.

“A story that continues the adventure of driving a real one, and having more fun than ever,” he said in the campaign created by Media.Monks and The Marcom Engine (TME).

The objective of the audiovisual work with Carlos Alcaraz was to travel in the past to put an end to the idea that electric cars are boring . For the same reason, the goal was to remember those models they played with when they were little.

For the brand’s head of communications and events, Cecilia Calvete, “although it is an electric model, we wanted to maintain the main positioning of the brand linked to ‘fun’ also for the BMW iX1. And in Carlos Alcaraz, we have found the ideal person to convey the message of pleasant and responsible driving to our youngest audience”.

For her part, the creative director of Media.Monks, Ana Luna, said that “childhood memories are usually very important. And what better way than to call on those pleasant moments from the past to refute the idea that driving an electric vehicle can’t be fun?

Carlos Alcaraz was the youngest tennis player to reach number 1 in the ATP. Barely 20, he only recently got his driver’s license and despite the millionaire prizes he’s won, he’s yet to be associated with flashy supercars. In fact, the first model he saw driving was not electric, but a Mitsubishi Outlander.

He was seen with the Japanese brand’s SUV in a post he made on Instagram a few years ago, a model that allowed him to carry large bags with rackets.

But with age came the possibility of obtaining a driver’s license, a process which the tennis player said was quite simple.

” It was the first time. I took everything out the first time: theory and practice. Also it was in a short period because during the year I have a lot of tournaments and I don’t have much time to be at home so I gave him the cane and at the very beginning “, underlined Alcaraz.

Regarding the desire to have the document, the Spaniard clarified that “I always wanted to get my driving license to have independence and not depend on anyone. In the end, if you have to ask for a race, you monopolize a lot of time from these people. So having your own independence is important. That’s what motivated me the most to get my card, wanting to move how I want and when I want.” did he declare.

With this paperwork ready, came the deal with BMW.

“BMW will ensure the mobility of tennis player Carlos Alcaraz. The young Spaniard, aged just 19, is progressing in his sporting development at a pace where adaptability, effort, the spirit of improvement and a determined look to the future are values ​​shared with BMW, that he will accompany you in a career that has only just begun, ”said the German firm last year on its return from Wimbledon, where it had reached the round of 16.

According to BMW, “Alcaraz will use for its mobility one of the 100% electric vehicles of the BMW range, being able to choose between one of the electric models available today: BMW iX, BMW i4, BMW iX3, BMW i7, as well as the new BMW iX1.

Regarding the agreement, Alcaraz said on this occasion that “for me it is a pride to represent the values ​​​​of BMW. It is a great brand that I love and to be able to be with them from my first kilometers on the road It’s incredible “.

Why did you choose an electric car? The tennis player himself acknowledged that “between all of us, we have decided that the agreement will be with an electric car. For my part, I have always wanted to promote the sustainability that an electric car entails. And I I already have a plug at home. That’s another reason I want to go home so I can drive it and test it.

Regarding the taste for the automobile, who also had a BMW 1 Series in his hands, the young man admitted that he has a great influence from his trainer, Juan Carlos Ferrero.

“I spend a lot of time with Juan Carlos, almost more time with him than with my family. And he loves cars and speed. And the truth is that I do too. For this reason, not only do I see cars as objects to move, but at times I can also want to go further and feel the adrenaline,” he told eespano.cl a few months ago.

As for the new BMW iX1 that the brand now offers, that is to say that it has a range of up to 440 km (WLTP cycle) and that recharging can be done in half an hour up to at 80% of the battery on fast charging stations. .

In terms of capacity, the BMW iX1 xDrive moves thanks to two electric motors, one on each axis, which allows it to develop 313 Hp (230 kW) with a torque of 494 Nm. With this level of power, it goes from 0 to 100 km/h in 5.6 seconds.