More than 50% love their home and 17% walk naked: the study that reveals the habits of Chileans at home

Has it ever happened to you that after a long day, all you want to do is go home, settle into your chair or bed, breathe a sigh, and rest? If the answer is yes, you may be one of the 60% of Chileans who, in a recent survey, consider their hearth It’s his favorite place.

And the place where we live, in addition to saying a lot about who we are, is the space in the world where we should feel comfortable, express ourselves and make it our own.

To discover how Chileans live, the Swedish brand IKEA —arrived in the country in 2022—conducted an investigation entitled Life at Home Report 2023 . The results are innovative and very important, because they reflect how society acts in homes and what they need to live better, data that those responsible for construction, modeling and design should undoubtedly know.

This is how Chileans live in their homes.

Even if the multinational IKEA has been carrying out this survey in many countries for several years, This is the first time that Chile has participated.

According to the designer and specialist researcher for the design of the Catholic University of Chile , Carola Zurob , This is the first study carried out in the country that reveals in such depth the needs of Chileans at home.

“It has nothing to do with objects or aesthetics, but with connecting with people’s deepest needs, the need for comfort, security and connection with others. “Ultimately, it has to do with what makes us human,” says the expert. The third .

In this line, The Chilean household survey made it possible to draw the following conclusions:

• He 60% Chileans say that Your home is your favorite place.
• He 57% Chileans They feel happy and comfortable at home when they have a tidy and organized home.
• He 22% he believes that Endless household chores prevent you from gaining a sense of control.
• He 74% of these people who think they lead a sustainable life and feel good in their current life At home.
• He 3.4% agrees that Privacy is one of the most important elements of feeling happy and comfortable at home.
• He 25% I’m looking to spend some time alone to cultivate your well-being.

Another relevant fact is that The main concern for Chileans in 2023 was household finances and disposable income. In this sense, 39% feel a loss of control by not having enough money to maintain their home.

In addition to the above, the survey also explored the intimacy and emotions that Chileans experience in their homes. For example, 4 out of 10 Chileans sing or dance when no one is around, 17% walk around their homes naked and 28% hit the snooze button at least twice in the morning.

“To find accommodation is to put oneself into a material projection of oneself, of one’s own interests, of one’s tastes, of one’s sense of belonging. It’s not so strange that it’s a very popular place,” he explains. Felipe link sociologist and doctor in architecture and urban studies from the Catholic University of L.T. .

In this line, Some of the needs of Chileans, according to the survey, are “difficult to satisfy, especially in Chile, due to the lack of monetary resources, but also of time. These are structural issues in our society that prevent us from meeting housing expectations and challenges based on data.

For example, if we need to relax at home, “let’s invent furniture that gives us a certain well-being. But on a more macro scale, public policies are necessary, thinking about the city we are building.

Link assures that This data provides guidelines for balancing private space, community space and the city.

“Some of the data said, ‘I feel very safe at home,’ that could be because I don’t feel very safe outside. So, if we manage to improve security in public spaces, to know the people who live in the neighborhood better, to interact in a different way with neighbors, this will strengthen the feeling of belonging and coexistence in life.