Biathlon World Champion Anton Babikov told that the Russian Biathlon Union (RBU) needs to improve its media content because no one sees the efforts of the athletes.
– I see that there is a decline in popularity of biathlon in terms of media coverage. The way fans reacted to our victories in 2017, how I had 50,000 subscribers instead of 17 after the victory at Fourcade. Now such gains are simply impossible. The same Karim (Khalili) does not have this. Now we are more closed, although it would seem that the generation should be open.
I think that we are not working enough at the media level. You can’t criticize, but I want to tell RRF that more needs to be done. Now there are so many opportunities to do high quality, cool stuff, because sometimes we plow, give it our all, but no one sees it, films it, or uploads it. It’s a bit embarrassing for that, ”Babikov said in an interview with .
– It would be cool to propose a media biathlon!
– Well, yes, but that’s enough to make us a media team. We have something to show with quality, but we don’t do anything. In the summer (Andrey) Romanov came to see us and made cool videos, the rest of the time there was nothing. Like we got something to hidelaughing).
– RBU does not work enough in terms of media?
– We train a lot of time, it’s not worth expecting something from us personally, because it will take a lot of time. We can’t overload ourselves with post-processing stuff. This should still be done by the press service.
Russian athletes are suspended from participation in international competitions by decision of the International Biathlon Union.
Source : MatchTV
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