Many athletes should learn the media from the Olympic champion Veronica Stepanova she is a promising skier and at the end of her sports career she can take up a valuable position, the world champion and Olympic medalist told Alexei Petukhov .
Stepanova is 22 years old, since the summer the athlete has been a columnist for the site. In the overall Russian Cup standings this season, Stepanova is second, just 7 points behind Natalia Nepryaeva.
– Does the media activity of Veronika Stepanova reach you?
– I am not, but I know that the girl is peculiar, a promising athlete. I must say others should learn from his media, but we found a time when there weren’t even cell phones, let alone social media and audiences. They invested energy exclusively in the result. This may be wrong, if you remember the Norwegian stars, who are constantly in sight. However, they have this since childhood, you have to get used to it. Our biathletes, let’s say, are quite advanced in this matter. If you are used to it, everything is simplified, there are obligations to sponsors, public activity becomes a daily routine.
In Russian skiing, I repeat, this was not the case until recently. We did not pull the blanket over ourselves, and Yuri Borodavko said more than once: if you wave sticks at the camera, you have strength left. We didn’t need public relations, but the result. Although at the Olympics, of course, you had to open up, because the whole country supported you.
On the other hand, social networks have now become a reality, the vision of the world of young people has changed. If public messages don’t interfere with level confirmation, I don’t see anything wrong with them. This means that the psyche is balanced and stable. There are open people, there are closed people, you shouldn’t approach everyone with a single measure. If you can say “I’m going to win tomorrow” and win, you can only applaud. Well done, a person promotes himself, perhaps he will take a valuable position after a sports career.
– Do you think that if such an athlete is banned from advertising, he will perform less?
“Nothing should be banned. If the media is harmful, the coach will find a way to dot the i’s. Otherwise, good luck. Stepanova, I heard, a creative person, let him develop. We have the same attitude towards our children. Does he draw badly? He will receive some of the criticism and quickly lose the chase. Or maybe he revealed himself and realized himself in his clumsy drawing? Let him continue to create, I don’t see any problem,” Petukhov told .
On February 4-5, Luzhniki will host Race of the Stars with the participation of skiers and biathletes. On February 4, at 1:00 p.m. Moscow time, the ski race will start, on February 5, at 1:00 p.m., biathletes will start. Watch live broadcasts on the federal channel and thematic channels of the holding, as well as on the sites matchtv.ru and sportbox.ru.
Source : MatchTV
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